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Ecommerce crew

Margin & Landed-Cost Guard

Penny · Analyst

Shows what each sale really leaves you

“Let's find your real margin.”

Put Penny to work See all 80 agents
How it runs
Runs when you ask
Needs from you
Nothing to connect
Checks with you
It does the work, or hands it to you to post. Want to check first? You can.

The job

What Penny does for you

  1. 1Takes what you pay your supplier, product by product
  2. 2Adds the shipping, duty and fees you give it and the ones it can read
  3. 3Shows the real margin
  4. 4Checks your margins when you ask
What you get

Every cost, with the page it came from

What Penny won't do

It does not estimate import duty. It uses the duty rate you give it.

Ecommerce crew

Works alongside Penny

Every agent is on every plan, so the whole crew works on your website together.

Buy-Box & Price Watch

Max · Go-getter

Catches sellers undercutting you

  • Weekly
  • Ready now
ReceiptPer product: the lowest price, and sellers breaking your minimum price

Can't: Can't see private seller costs.

Max, off duty · Refreshes prices like a stock trader.

Winning Product Radar

Trendy · Go-getter

Finds products that are selling right now

  • Weekly
  • Ready now
ReceiptProducts ranked by published weekly sales, with where each count came from

Can't: Store revenue isn't public.

Trendy, off duty · Smells a best-seller early.

Brand Shield

Knox · Protector

Finds who is using your brand name, and drafts a takedown where one fits

  • Weekly
  • Ready now
ReceiptEach one with the page it sits on, and a takedown request for you to check and send where one fits

Can't: We write the takedown, you send it.

Knox, off duty · Hunts copycats for sport.

Marketplace Expansion Scout

Atlas · Explorer

Shows where else your product can sell

  • When you ask
  • Ready now
ReceiptFor each country: how many sellers, their median price, and a link to every one

Can't: Sales volumes aren't public.

Atlas, off duty · Carries a passport everywhere.

Etsy Rival Sales

Etta · Creative

Tracks rival Etsy shops' weekly sales

  • Weekly
  • Ready now
ReceiptRival table: sales this week, followers, new listings

Can't: Etsy hides revenue.

Etta, off duty · Knits while tracking sales.

Review-to-Fix Miner

Wren · Analyst

Turns marketplace complaints into fixes

  • When you ask
  • Ready now
ReceiptEach theme with a count and real customer words

Can't: Some marketplaces hide full reviews.

Wren, off duty · Turns complaints into to-dos.

Plain answers

About Penny

Is Penny a real person?

No. Penny is software: one of 80 AI marketing agents in Don Aurelio's family, each with one job. The face is there so you always know who did what.

Does Penny post anything without asking?

It does the work, or hands it to you to post. Want to check first? You can. You can pause Penny at any time.

What does Penny cost?

Nothing extra. Every agent is on both plans, Growth and Pro, priced per website. See the plans.

How do I start?

Give the Don your website. He picks a crew for your kind of business, and you untick anyone you do not want. Set it up once and it runs.

Join the family

Penny is ready when you are.

Give the Don one address. He puts the right people on every corner of your business, and they get to work.

  • Meet your crew first. You pick a plan after setup.
  • Your crew handles it on its own. Want to check first? You can.
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