The family, by trade
Whatever you run, the Don has a crew for it.
Pick your trade. He puts a specialist on every corner of it, pre-picked for the way you work. Set it up once, and the crew keeps going on its own clock. You can check first.
Set it up once: untick anyone you do not want, hire the rest with one press, and it runs from there.
The agency or freelancer crew: Ace, Clio, Finn, Hunter, Mo, Pip, Bea and Ziggy.
- Set it up once.One address, one press. Then every agent works on its own clock, every day and every week, without being asked.
- Every corner covered.Each corner of your trade gets a specialist who does nothing else: your reviews, your listing, your rivals, your posts.
- The godfather reports to you.Anything in your name goes out on its own, or waits for you if you ask it to. Every crew also says what it will not do.
For agencies and freelancers
You do the client work. The family finds, pitches and reports.
For agencies and freelancers who run other people's marketing. Finding work, pitching it, reporting on it: Finn, Ace and Clio take a corner each. Clio builds each client's weekly report in your branding, ready for you to send.
A specialist on every corner
Pre-picked for agencies and freelancers, each with one job. Untick anyone you do not want. Tick them back and they cheer.
A rehearsal: the agency or freelancer crew opens ticked when you sign up, and you choose for real there.
Three jobs you never have to start
The biggest corners of the trade, each with its own specialist, running on its own clock.
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Find work.
Finn · Client & Project Finder
Finn reads freelance boards, ranks briefs by fit and budget, and drafts a proposal. He never bids for you.
ReceiptBriefs ranked by fit, with the budget and a proposal drafted -
Pitch it.
Ace · Prospect Audit & Pitch
Ace audits a prospect's site and makes a short audit in your branding and a pitch draft. It is a snapshot, not a full audit.
ReceiptAn audit PDF and a pitch draft for each prospect -
Keep the client.
Clio · Client Reports
Clio collects the crew's work on each client website into a weekly report in your branding, with a covering note in your name. You send it to the client yourself, as you.
ReceiptA report in your branding, emailed to your client with a link to the full report
Set up once. A week of it running.
Example · a sample agencyExample business. Marcus runs a two-person agency from a spare room, with a handful of client websites set up in Writecream, each with its own crew.
What Marcus did: read three reports, sent two proposals and two pitches, and took his Monday back.
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Monday morning.On its own
Reporting used to be his whole Monday.
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Done
Clio built each client's weekly report overnight, in his branding, from what the crew did on that client's site.
He reads three properly, then sends each one to his client himself.
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Needs you
Mid-morning. Finn swept the public project boards and found live briefs in his categories, each with a proposal drafted from the brief itself. Marcus opens a few and sends two himself. Finn never bids for him.
A bakery wants its website rebuilt
“Small bakery, two shops. We need a new website that shows today's bakes and takes cake orders.”
Prepared for youHello, I build websites for small food businesses. I would start with a page for today's bakes that your team can update from a phone, then add cake orders once that works well.
The button pressed: Copy the proposal.
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Needs you
Before lunch. Ace has audited the prospects Marcus pasted in last week. Each one is a short document in his branding with real gaps on that prospect's website. Marcus attaches two to emails he writes himself.
What this crew will not do
- Clio covers only the client websites you run here.
- We do not call it white label: the reports carry your logo, the product does not.
- Each client website gets its own crew, hired once per website.
Plain answers
How many client websites can I run?
It depends on your plan. Each client website has its own crew and its own briefing. See the plans.
Does Finn bid for me?
No. Finn reads freelance boards, ranks briefs by fit and budget, and drafts a proposal. You send it yourself, or not at all.
For software and business-to-business
You build the product. The family watches everyone else.
For founders and small teams selling to other businesses. Your rivals, your mentions, the threads, the buyers: Sly, Echo, Remy and Hunter take a corner each, and work it on their own clock without being asked.
A specialist on every corner
Pre-picked for software and business-to-business, each with one job. Untick anyone you do not want. Tick them back and they cheer.
A rehearsal: the software or business-to-business crew opens ticked when you sign up, and you choose for real there.
Three jobs you never have to start
The biggest corners of the trade, each with its own specialist, running on its own clock.
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Know what rivals and buyers are saying.
Sly · Rival Watchwith Echo and Remy
Sly snapshots rival sites every day and gives you a dated before and after. Echo sorts mentions and drafts a reply to each. Remy drafts a helpful reply to threads that fit, and nothing is posted until you approve it.
ReceiptDated before and after, with your counter-move drafted -
Be the answer when buyers ask.
Quinn · Question Hunterwith Bea and Nova
Quinn collects the questions nobody answers well and publishes clear answers to your site. Bea publishes researched posts on a schedule. Nova asks the AI answer engines your buyers' questions and shows where you are named. Nobody can make an AI recommend you.
ReceiptThe published link, with a source behind every claim -
Find buyers with a reason to buy now.
Hunter · Lead Finderwith Mo
Hunter hands you a list with the reason for each company quoted. If you hire Mo, he writes a different first email for each one, sent from your own mailbox under a daily limit you set, and each batch goes out on its own, or waits for you if you ask it to.
ReceiptA lead list with the reason for each: a job-ad quote, a missing website, a funding headline, plus the email each company publishes (or its usual inbox, marked as such) or a number to call
Set up once. A week of it running.
Example · a sample software companyExample business. Sam and one co-founder sell booking software to driving schools. Sam is the marketing department on Tuesdays.
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Needs you
Tuesday, before stand-up. Needs you has a short stack.
- Sly has a dated before and after: a rival rewrote its pricing page overnight. A counter-move is drafted.
- Echo caught a forum post where someone asked for an alternative to that rival, and drafted a reply.
- Remy found two threads asking for exactly this kind of tool. He drafted a helpful answer to each. Sam posts the better one himself.
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Needs you
Hunter's weekly list. Companies with a reason to buy now, each with the reason quoted: a job advert for a scheduler, a new branch opening. Sam keeps a handful. Mo drafts a different first email for each, to go from Sam's own mailbox under the daily limit he set. The batch goes out on its own, unless Sam asks to check it first.
First emails going out from your mailbox
To a driving school opening a new branch. The reason, quoted from its job advert: "Scheduler wanted for our new site."
Prepared for youHi Jen, I saw you are hiring a scheduler for the new branch. Our booking software lets pupils book and move their own lessons, so the new desk starts with less to do.
Want to check each batch first? Tick Check with me first.
The button pressed: Let it go.
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On its own.On its own
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Done
Postie graded Sam's sending domain and left the exact lines to paste.
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Done
Quinn published answers to two questions instructors keep asking, which his card said he does on his own.
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Done
Nova asked the AI answer engines which booking tools they suggest, and showed where Sam is named and where he is not.
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Briefing
Monday. The briefing: what rivals did, what the crew did, what is next.
What this crew will not do
- Mo sends only from your mailbox, never ours. Every batch goes out on its own unless you ask to check it, every email carries an unsubscribe, and anyone who unsubscribes, bounces or replies is dropped.
- Hunter never scrapes personal email addresses.
- Sly cannot see private pricing quotes. Echo cannot see private chats.
- Fixie's figures are estimates, not test results.
- LinkedIn posting, newsletters, a chat on your site and press pitching are on the way.
Plain answers
Will Mo send emails without me?
Yes. Mo writes a different first email for each company, sent from your own mailbox under a daily limit you set. Want to check each batch first? You can. Anyone who unsubscribes, bounces or replies is dropped.
Can Sly see my rivals' private prices?
No. Sly snapshots their public pages every day and gives you a dated before and after. Private pricing quotes are out of reach.
For online stores
You make and ship. The family watches the market.
For online sellers. Your prices, what is selling, the ads in your niche, your blog: Max, Trendy, Shadow and Bea take a corner each. Set it up once and they keep watching.
A specialist on every corner
Pre-picked for online stores, each with one job. Untick anyone you do not want. Tick them back and they cheer.
A rehearsal: the online store crew opens ticked when you sign up, and you choose for real there.
Three jobs you never have to start
The biggest corners of the trade, each with its own specialist, running on its own clock.
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Watch your prices.
Max · Buy-Box & Price Watch
Max tracks the products you list, who wins the Buy Box, and sellers breaking your minimum price. You choose to match, bundle or skip.
ReceiptPer product: the lowest price, and sellers breaking your minimum price -
See what is selling right now.
Trendy · Winning Product Radar
Trendy reads published weekly sold counts in your niche and ranks products by measured sales.
ReceiptProducts ranked by published weekly sales, with where each count came from -
Learn from the ads that keep running.
Shadow · Ad Spywith Juno
Shadow keeps a saved list of the longest-running ads in your line of work. When you ask, Juno turns an angle into your own words and images. You upload them yourself.
ReceiptYour version beside the ad it came from
Set up once. A week of it running.
Example · a sample online shopExample business. Priya sells handmade ceramics from her own online shop and an Etsy shop, with one part-time helper. She does the marketing on Sunday nights, because that is the only hour she has.
What Priya did: one topic unticked, and a laptop closed well before ten.
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Needs you
Sunday evening. She opens the dashboard on her laptop. Three things need her. Max has spotted a seller pricing one of her mugs under the minimum price she typed at setup. Trendy has found products moving in her category. Bea has next week's blog topics drafted and is asking which to run.
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Needs you
Max first. The rival listing, the price history and her floor price side by side. She decides not to match and presses Skip. That is a real answer, and Max learns from it.
A seller is under your minimum price on one mug
Prepared for youThe rival listingA new seller, the same mugThe price historySteady until this weekYour floor priceThe one you typed at setupThe button pressed: Skip.
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Needs you
Then Bea. Each topic comes with a line saying why this one. She unticks one. Bea will research, write and publish the rest to the shop's blog. Bea's card said she publishes on her own before Priya hired her.
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Needs you
Trendy's list she reads and leaves. A week where the answer is no is still a week the crew did its job.
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During the week, on its own.On its own
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Done
Poppy pins the new posts to the right boards.
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Done
Shadow adds a rival's long-running ad to her saved list.
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When you ask
When she has a minute, she can ask Juno for her own version.
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What this crew will not do
- Max reads the big marketplaces, and not every country's.
- No competitor's costs, no store revenue and no ad spend: none of it is public.
- Nothing launches ads for you.
- No review agent in this crew yet. Rosie can be hired, and she asks for a Google Business Profile.
- Not an email tool: no basket, post-purchase or win-back emails.
Plain answers
I only sell on a marketplace. Is that enough?
Yes for Max, Trendy, Shadow, Juno, Poppy and Ziggy. Pip, Bea, Linc, Nova and Bolt need a website of your own.
For creators and coaches
You teach. The family answers, posts and pins.
For coaches, course sellers and writers. The questions, the posts, your accounts, the threads: Quinn, Bea, Ziggy, Poppy and Remy take a corner each. Set it up once and they keep going.
A specialist on every corner
Pre-picked for creators and coaches, each with one job. Untick anyone you do not want. Tick them back and they cheer.
A rehearsal: the creator or coach crew opens ticked when you sign up, and you choose for real there.
Three jobs you never have to start
The biggest corners of the trade, each with its own specialist, running on its own clock.
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Answer what your audience is asking.
Quinn · Question Hunterwith Bea
Quinn collects questions from search, forums and video comments, keeps the ones nobody answers well, and publishes clear answers with sources to your site. Bea researches and publishes posts on a schedule.
ReceiptThe published link, with a source behind every claim -
Get the work seen.
Ziggy · Social & Shortswith Poppy
Ziggy turns each new post into social posts for the accounts you connect. Poppy pins it to the right boards.
ReceiptThis week's posts, each ready to post, or posted for you after a quality check once connected -
Find the people asking for what you teach.
Remy · Reddit Agent
Remy finds the threads where people are asking for exactly what you teach. He drafts a helpful reply to each thread that fits, and nothing is posted until you approve it.
ReceiptThread links scored by buying intent, each with a reply drafted for you to post
Set up once. A week of it running.
Example · a sample yoga teacherExample business. Jo teaches beginners' yoga online and sells a course from her own website. She writes when she can, which is not often.
What she still does herself: her newsletter. Ivy drafts one, and she is not in this crew to start with.
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Needs you
Wednesday evening. Quinn has collected the questions people keep asking about starting yoga at home. He kept the ones nobody answers well and published clear answers with sources to her site. His card told her he does that on his own, and that she can take any of them down. Bea has next week's topics drafted and waits for her pick. Remy found threads where people ask for a gentle programme for stiff backs, and drafted a reply to each. Jo posts the one she likes, in her own words.
Someone wants gentle yoga for a stiff back
“Total beginner with a stiff back. Is there a gentle programme I can do at home?”
Prepared for youI teach beginners, and a stiff back is where a lot of us start. Go slowly, a little every day, and stop if anything pinches. Happy to share the gentle routine I give my own students.
The button pressed: Copy the reply.
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On its own, during the week.On its own
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Done
Ziggy turns Monday's post into posts for the accounts she connected.
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Done
Poppy pins it to her boards.
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What this crew will not do
- Quinn and Bea need a website, and to publish for you they need it connected.
- Nothing in this crew works on your list, your followers or your comments: no newsletter and no replies to comments. Ivy, who drafts a newsletter, can be hired as well.
- Ziggy does not post to X.
- Without a website or any connection, the crew is thin. We would rather you knew.
Plain answers
Do I need a website?
For Quinn and Bea, yes, and to publish for you they need it connected. Remy and Shadow work without one, and Ziggy and Poppy need only the accounts you connect.
Does Remy post for me?
Only from your own account once you connect it, and only after you approve the reply. Without the connection, Remy hands you the draft and you post it yourself.
For apps
You build the app. The family watches the world outside it.
Work inside the app stores is coming soon.
For small app teams. Your rivals, your mentions, the threads, your marketing site: Sly, Echo, Remy and Pip take a corner each. Appy, who works on your store listing, is on the way.
A specialist on every corner
Pre-picked for apps, each with one job. Untick anyone you do not want. Tick them back and they cheer.
A rehearsal: the app crew opens ticked when you sign up, and you choose for real there.
Three jobs you never have to start
The biggest corners of the trade, each with its own specialist, running on its own clock.
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Watch your rivals.
Sly · Rival Watch
Sly snapshots rival websites every day and spots price, offer and page changes. Their websites, not their store listings.
ReceiptDated before and after, with your counter-move drafted -
Hear where people talk about you.
Echo · Mention Radarwith Remy
Echo sorts every mention with a reply drafted, and finds mentions without a link. Remy finds threads asking for an app like yours and drafts a helpful reply, and nothing is posted until you approve it.
ReceiptMentions sorted by type, each with a drafted reply -
Keep your marketing site in shape.
Pip · Site Agentwith Bolt, Nova and Ziggy
Pip checks every page. Bolt watches downtime and your certificate. Nova asks the AI answer engines which apps they suggest and shows whether you are named. Ziggy turns your updates into posts.
ReceiptFix list, biggest first, each with a rough monthly cost and how it was worked out
Set up once. A week of it running.
Example · a sample appExample business. Arun and a friend make a habit-tracking app. Their marketing site is one page, and the store listing does most of the selling.
What the crew does not touch yet: the store listing, store keywords and store reviews. That is Appy's job, and Appy is not in this crew to start with.
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Needs you
Thursday. Needs you has three things.
- Sly saw a rival app's website change its pricing and its feature list. The before and after are dated, with a counter-move drafted.
- Echo found the app named in a forum round-up with no link, and drafted a short thank-you that asks for one.
- Remy found threads where people ask for a habit tracker that works offline, and drafted a helpful reply to each. Arun posts one himself.
A round-up names your app with no link
“The habit trackers we tried this month. The one that works offline is the one we kept.”
Prepared for youThank you for including us in your round-up. If it helps your readers, here is the link to the app, and we are happy to answer any questions.
The button pressed: Copy the reply.
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On its own.On its own
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Done
Nova asked the AI answer engines which habit apps they suggest and showed whether Arun's is named, with the sources they lean on.
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All clear
Pip checked the marketing page.
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All clear
Bolt watched its certificate.
All clear.
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What this crew will not do
- Nothing in this crew works inside the app stores: no store keywords, no listing changes, no store review replies. Hire Appy as well for that.
- No install, crash or retention data.
Plain answers
Does it work inside the app stores?
Not this crew on its own. Appy works on your store listing and drafts replies to store reviews, and is not in this crew to start with: hire Appy as well, and this crew keeps working on everything outside the stores.
Do I need a marketing website?
For Pip, Nova and Bolt, yes. Sly, Echo and Remy work without one, and Ziggy needs only the social accounts you connect.
For local services
You are out on the job. The family minds your name.
Plumbers, electricians, cleaners, locksmiths, garages. Your reviews, your Google listing, the map of your patch: Rosie, Truett and Mapi take a corner each. Set it up once and they keep going. You check in from the van.
A specialist on every corner
Pre-picked for local services, each with one job. Untick anyone you do not want. Tick them back and they cheer.
A rehearsal: the local service crew opens ticked when you sign up, and you choose for real there.
Three jobs you never have to start
The biggest corners of the trade, each with its own specialist, running on its own clock.
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Look after your reviews.
Rosie · Review Guard
Rosie reads every new review on your Google listing and drafts a reply, and flags every low-star review. With Google connected the reply goes up on its own after a tone check.
ReceiptThe review, the reply, when it went up, and a link to see it live. -
Keep your details right.
Truett · Listing Truth Guardwith Lulu
Truett checks your phone number, hours and address on Google and logs every change he finds. Lulu fills in and sends directory forms from a few answers, with a screenshot of each.
ReceiptThe before and after, and a screenshot of every form. -
See where you are missing on the map.
Mapi · Map-Pack Grid
Mapi searches Google Maps from points across your area and colours each point by whether you appear. Its card says it plainly: rankings shift by the hour.
ReceiptA map of your own town.
Set up once. A week of it running.
Example · a sample plumberExample business. Dave runs a plumbing firm with four vans. Somebody built his website years ago and he cannot log in to it. His Google listing is how most new customers find him.
What Dave did all week: one email forwarded.
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Overnight.On its own
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Done
Pip read every page of the website the way a search engine does and put the slow boiler servicing page on his fix list, with a rough monthly cost and how it was worked out.
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Done
Mapi searched the map from points across his patch and coloured the streets where he shows up and the ones where he does not.
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All clear
Truett compared the Google listing's phone, hours and address with yesterday's. No change.
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Needs you
Rosie saw two new reviews arrive and drafted a reply to each.
None of that sent an email. Each one is a row in Activity, with a receipt.
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Needs you
Between jobs. One email: a three star review from Saturday says the engineer was late. On his phone he opens Needs you. Rosie's face, the review, and her draft in a box marked Prepared for you. It names the customer, says sorry for the wait, and says the engineer now texts ahead. He changes one word and presses Post the reply. It goes up under his business name, not ours.
Reply to a three star review from Saturday
★★★★★“Did a good job in the end, but the engineer turned up late.”
Prepared for youHi Sue, thank you for the review, and sorry for the wait on Saturday. Our engineers now text you when they are on their way, so you know when to expect them.
The button pressed: Post the reply.
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Needs you
Later in the week. Bolt notices the security certificate on the site runs out in a fortnight and puts it on Needs you with the date. Dave forwards it to the man who built the site.
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Briefing
Monday. The briefing: what changed, what the crew did, what it is doing next. He reads it in the van.
What this crew will not do
- Pip, Bolt, Nova, Quinn, Bea and Linc need a website. Rosie, Truett, Lulu, Mapi and Ziggy work without one.
- Rosie and Truett need your Google Business Profile connected. Truett puts back only the phone, hours and website you confirmed, and asks you before he touches your name, your address, your category or whether you are open.
- If you do not have a Google listing yet, make one first. It is free, and Rosie, Truett and Mapi start the day it is live.
- Nothing posts to your Google listing yet: no weekly posts, photos or offers.
- Rosie never offers anything for a review, and never picks who gets asked.
- Some directories review listings for weeks.
Plain answers
I'm in the van all day. How much of this is on me?
You read what is waiting on Needs you and press. Most weeks that is a handful of presses, and the Monday briefing tells you the rest.
Do I need a website?
No. With a Google listing, Rosie, Lulu, Mapi and Truett all work. The agents that need a website say so on their card.
For restaurants and cafés
You run the kitchen. The family keeps watch outside it.
Cafés, takeaways, bakeries, small restaurants. Your reviews, your hours on Google, the streets around you: Rosie, Truett and Mapi take a corner each while you do service. You read it all after close.
A specialist on every corner
Pre-picked for restaurants and cafés, each with one job. Untick anyone you do not want. Tick them back and they cheer.
A rehearsal: the restaurant or café crew opens ticked when you sign up, and you choose for real there.
Three jobs you never have to start
The biggest corners of the trade, each with its own specialist, running on its own clock.
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Answer every review, in your voice.
Rosie · Review Guard
Rosie replies to each one after a tone check, while you work.
ReceiptEach reply as posted, the review it answers, and a link to see it live -
Keep your hours and details right.
Truett · Listing Truth Guardwith Lulu
Truett watches your Google listing's hours, phone and address and logs any change you did not make. Lulu fills in directory forms for you to submit.
ReceiptEvery change Google made to your listing, with the before and after -
See the streets around you.
Mapi · Map-Pack Grid
Mapi's map shows where you appear for the searches you name, and where you do not.
ReceiptA map of the streets where you show up, and where you do not
Set up once. A week of it running.
Example · a sample caféExample business. Lina runs a neighbourhood café. The kitchen closes mid-afternoon, and anything that is not food happens after that or not at all.
What Lina did all week: nothing. It all went on its own.
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Saturday night.On its own
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Put back
Truett spots that the Sunday hours on her Google listing have changed, an edit she never made. He puts back the hours she confirmed and logs the before and after.
Her card for Truett said he acts on his own and that she can take it down.
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Needs you
Monday, after lunch service. Needs you has two things. Rosie has drafted replies to the weekend's reviews: one warm, one about a lukewarm flat white. Lina softens a line in the second and presses Post on both. Lulu has filled in the directory forms from the answers Lina typed at signup. Lina submits the ones she recognises and skips the rest. Skipping is an answer.
Reply to a review about a lukewarm flat white
★★★★★“Lovely staff and good cake, but my flat white was lukewarm.”
Prepared for youThank you for coming in, and for the kind words about the team. Sorry your flat white was not hot enough. Tell us at the counter next time and we will make you a fresh one.
The button pressed: Post.
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During the week, on its own.On its own
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Done
Mapi redraws the map of the streets around the café.
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Done
Ziggy turns her latest page into social posts and puts them out on the accounts she connected.
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Briefing
Monday morning. A short briefing: what held, what changed, what the crew is doing next.
What this crew will not do
- Nothing reads or publishes your menu yet.
- No delivery platforms, ordering or table booking.
- Holidays, local events and the weather are Skye's job, and she is not in this crew to start with. You can hire her as well.
- Poppy suits bakeries and recipe pages more than most cafés.
- Ziggy does not post to X.
Plain answers
Can it change my menu on Google?
Not yet. Truett watches your phone, hours and address. The menu is not covered, and we would rather say so now.
Do I need a website?
No. With a Google listing, Rosie, Truett, Lulu and Mapi all work, and Ziggy and Poppy need only the accounts you connect. Pip, Nova and Bolt need a website.
Read this first
Not a fit yet.
If you run a clinic, a dental practice, a vet, a law firm, a financial advice firm or a nursery, wait for us. The family drafts public replies and posts, and in a regulated trade one sentence can say more than it should. We would rather tell you now.
Run something else? Start with the closest kind of business. The Don shows you who he would put on it before you hire anyone.
“Every trade has its corners. My family covers them.”Don Aurelio
Your trade, covered
Set it up once. Your crew takes it from there.
Give the Don one address. He puts the crew for your trade on every corner of it, pre-picked, and they get to work on their own clock. You can check first.
Opens with the agency or freelancer crew ticked.
- Meet your crew first. You pick a plan after setup.
- Your crew handles it on its own. Want to check first? You can.
- Already with us? Sign in