How it works
You give the Don your business once. He puts a specialist on every corner of it, and the family keeps going on its own clock, every day and every week, without being asked. You can check anything first.
The godfather hands out the work. The family takes it from there. Poke anyone, or hold to hug.
The sit-down · Step 1 of 7
One field, once. A website works best. An Etsy shop, an Instagram or a Google listing is fine too, and so is just your business name. That is the only typing you do.
I'm Don Aurelio. I look after the family. Tell me where to find your business, and I'll put the right people on it.
If it is your own website, I will read the front page, the robots file, the sitemap and one other page, nothing else. You can check anything before it goes.
The sit-down · Step 2 of 7
The Don tells you what kind of business he thinks you are, and why. He never shows a confidence score. If he is not sure, he says so and lets you pick.
These are the ones I would put on it first.
Looks like a local service business. Here is why.
Not right? Pick the closest:
When he cannot read you, he says so
Your site has a guard on the door that will not let me in. That is normal, and the family works around it.
Your site asked me for a login, so I could not read it from out here.
Nobody has read your business yet, so there is nothing true to put here. I am not filling this box with numbers I have not measured.
The sit-down · Step 3 of 7
Your kind of business decides who is ticked. Untick anyone you do not need and press Hire my crew. That is the end of the sit-down. If somebody else runs your website, the Don leaves out the agents that publish to it.
Pre-picked for a local service business. Change it
Can you change what's on the website?
Fine. I'll leave out the agents that publish to the site, and put the rest to work.
That was a rehearsal. When you do it for real, they start the moment you press and keep going on their own clock from then on.
That is the sit-down. From here, it runs.
“That is all I need from you. The family takes it from here.” Don Aurelio
Then it runs · Step 4 of 7
Each agent keeps one of four rhythms, and its card says which. Nobody waits for a prompt, and nobody waits for you to open the dashboard.
On its own means it starts without being asked. It publishes on its own too, unless you ask it to check with you first.
Finished reading every page. The fix list is ready, biggest first.
Checked your phone, hours and address on Google. All as you left them.
Searched Maps from across your area. The map of where you show up is ready.
A reply to a new review is written and waiting for you.
Then it runs · Step 5 of 7
A reply to a review, a directory form, an email, a pitch: anything that would reach a person in your name can wait on one page called Needs you, if you ask it to. Read the exact words, change what you like, press. Skip is an answer too.
"Tech showed up 2 hours late and didn't call ahead."
Hi Dana, you're right: two hours late with no call is not OK, and I'm sorry. Please call us and ask for me by name, so I can put it right.
What you read is what goes. We never rewrite it after you press.
A few act on their own, on things you own. Answers and posts on your own website, posts and pins on your own accounts, and details you confirmed on your own Google listing. Each one says so on its card before you hire it, and you can pause any of them.
Then it runs · Step 6 of 7
You never have to check. When you want to, every finished job has a receipt: what was done, the evidence, and when we went back and checked. A job that failed says what went wrong, and costs you nothing.
The claim
Pip read every page. The fix list is ready, biggest first.
The evidence
The pages, each fault, and what to change.
The check
Nothing left your dashboard, so there was nothing outside it to check.
What this did not cover
Nothing was skipped on this run.
Always true of Pip:
If anyone changed an old receipt, the chain would break and you would see it.
Then it runs · Step 7 of 7
One letter, signed by the Don. What changed, what the family did, what it does next, and what it did not cover. A quiet month gets a short letter. Nothing is padded, and you can have it every week.
Your business this week
“A steady week, my friend. Every new review has a reply, Pip's fix list is shorter, and nobody touched your listing.” says Don Aurelio
How complete is this briefing?
You and the family
Six things are yours. Everything else is the family's. Tick yours off and watch who picks up the rest.
That is your whole part. The family has the rest.
Three doors
Everything in the family is open to you, including the agents that publish to your site, if you can log in to it.
Pip · Bea · Quinn · Linc
Rosie, Lulu, Mapi and Truett can work from a Google listing alone.
Rosie · Lulu · Mapi · Truett
Rival watch, mention watch, forum threads and the ad libraries all work from your line of work and your country.
Sly · Echo · Remy · Shadow
The agents whose whole job is your website say so on their card.
Ask the Don
He sends the right people, rests anyone you want rested, and reads you anything that is waiting. You can also pause any agent from its own card.
Example · a sample plumber
Why a family
You have other ways to get this work done. Here is how they usually compare, including where they beat us.
| An agency | A writing tool | A chatbot | AI employee apps | The family | |
|---|---|---|---|---|---|
| Who does the work | People you pay each month | You, with help | You, one prompt at a time | Helpers you pick and talk to | Named agents the Don sends, on a schedule |
| Keeps going without being asked | Yes | No | No | Sometimes | Yes. Every agent has a job and its own clock |
| A specialist on every corner of the business | Depends on the package | No | No | Sometimes | Yes. Each agent does one job and nothing else |
| A receipt for each job | A monthly report, usually | No | No | A usage log, if anything | Yes: what was done, the evidence, and when we checked |
| Lets you check anything first | Depends on the agency | Nothing goes out | Nothing goes out | Often, as a setting | Yes, on any agent, with the exact words |
| A briefing saying what changed | Often monthly | No | No | Rarely | Monthly or weekly, signed by the Don |
| A person who knows your trade | Yes | No | No | No | No. The characters are software |
| Writes anything you ask, right now | Slowly | Yes | Yes | Yes | Not the point. Each agent does one job |
| A login for each person on your team | n/a | Often | Often | Often | Not yet |
These are general patterns, not any one company. Some agencies and apps do more, and some do less. Bold marks where they beat us.
Plain answers
Short answers, in writing. Anything else, ask support@writecream.com.
You give us your website address, a Google listing or just a name. Then you get a first look: what kind of business we think you are, why, and anything worth knowing that we could read. You correct us with one press. You pick your crew, which comes pre-ticked, and press hire. After that they work on their own schedule. You hear from us when something needs you, and once a week with a briefing.
Only once, for the sit-down. After that the family keeps going on its own clock. Anything you asked to check waits on Needs you until you press.
No. Plenty of the family works from a Google listing or a business name. The agents whose whole job is your website say so on their own cards.
A shorter briefing that says what was checked. A check that found nothing is still work, and it is on Activity.
Press the right chip. Nothing is thrown away, and nobody is hired or let go behind your back.
Yes. Tell the Don, or open the agent's own card. Pause anyone at any time.
One sit-down
Give the Don one address. He puts a specialist on every corner, and they keep going. You can check anything first.
A seat at the table
Tell the Don where your business lives. He puts a specialist on every corner of it.
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One more press
We sent a link to your inbox. Press it and the family starts on your website.