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House rules

The godfather reports to you.

His family runs the territory.
You can check first.

Set it up once and the family covers every corner of your marketing, every day and every week, without being asked. Anything in your name can wait for you first, if you ask it to. That is the first rule of the house.

Every agent on every plan.Pause anyone, any time.

The family works · you check

Needs you

Review Guard · Review reply · Time-sensitive Example · a sample plumber

Reply to a 2★ review from Dana K.

"Tech showed up 2 hours late and didn't call ahead."

Prepared for you

Hi Dana, you're right: two hours late with no call is not OK, and I'm sorry. Please call us and ask for me by name, so I can put it right.

Some of this can be taken back. The rest cannot.

Approvedby you · sealed by the Don

This is checking first. Press Post reply and the Don seals it. Edit and Skip work too.

Signed and sealed

The family runs your marketing. On these terms.

Twelve rules the whole family works by, on every job. None of them bends.

  1. Anything in your name can wait for you first, if you ask it to.

    How checking first works
  2. Every job leaves a receipt you can open.

    What a receipt contains
  3. What you read is what goes. We never rewrite it after you press.

  4. We never promise a ranking, a position or a place in an AI answer. Nobody can make an AI recommend you.

    Promises we will not make
  5. We never tell you what you will earn.

  6. We never offer anything in exchange for a review, and never choose who gets asked.

  7. We never send a cold email from our address. Cold emails and pitches go from your own mailbox once you say go, under a daily limit you set, with an unsubscribe in every one.

  8. We never ask for your Google password, your social passwords or an ad account login.

    What we ask for
  9. We never invent a number to fill a quiet week.

  10. We never hide a gap. Every receipt and every briefing says what it did not cover.

  11. The Don never talks about money, and never bluffs about privacy.

    Your data, in plain words
  12. There is no human doing your marketing. The characters are software.

Signed for the family, Don Aurelio Godfather of your crew · Writecream

Checking first

The family does the work. You can check first.

Only a few things wait for you, on one page called Needs you: anything you asked to check first, and anything only you can do. Everything else the family handles, and the Don tells you about it in his Monday letter.

Review Guard · Review reply · Time-sensitive Example · press Post reply

Reply to a 1★ review from Sam R.

"I slipped on the water your plumber left on my kitchen floor and hurt my back."

Read this before you reply
  • Do not admit fault.
  • Do not repeat what they said about you.
  • Do not name anyone.
  • Consider calling them before you reply.
Prepared for you

Thank you for telling us. The owner would like to speak with you directly, so please call the number on our listing.

Some of this can be taken back. The rest cannot.

  • Skip is an answer. Nothing is sent, and it is off your list.
  • If we do not understand a press, nothing happens. An unknown press is never treated as a yes.
  • Approving in bulk only covers things that can be fully taken back. Anything that cannot always gets its own press.

Who decides

Most of the family watches. You decide what goes out.

Every agent is one of three kinds, and its card says which before you hire it. No surprises after.

Rosie · Review GuardAs it reads on the card

Replies on its own
Your crew handles it on its own. Want to check first? You can.

Bea · Blog AutopilotAs it reads on the card

Acts on its own
Publishes without asking each time. Pause it and nothing goes out until you switch it back on.
The Don's wordon who decides
Your crew starts on its own and works on what it already knows. Your crew acts on its own from your own accounts. Tick Check with me first on any agent to see things before they go.

Receipts

The family keeps its word. And the receipt.

Every job leaves one you can open. Three parts, always: the claim, the evidence and the check. If one is missing, it is not a receipt.

Receipt Rosie · Review Guard Tuesday 09:14
Example · a sample plumber

The claim

Your reply to Dana K. is live on Google.

The evidence

  • The review
    ★★★★★

    “Tech showed up 2 hours late and didn't call ahead.”

    Dana K. · Google
  • Your reply, as posted

    Hi Dana, you're right: two hours late with no call is not OK, and I'm sorry. Please call us and ask for me by name, so I can put it right.

    Open the review

The check

We went back and looked. It is there, word for word.

What this did not cover

Nothing was skipped on this run.

Always true of Rosie:

  • Never offers anything for a review, and never picks who gets asked.
How we knowSealed when it was written. Locked to the receipt before it.
Seal
Sealed when it was written
Locked to
The receipt before it
  1. Who and when
  2. The claimone sentence about one thing that happened
  3. The evidencethe actual content, not a description of it
  4. The checkwhen we went back and looked, and what we found
  5. What this did not coveralways printed, even when nothing was skipped
  6. How we knowthe seal, and the receipt it is locked to

How we know, in fullThe note at the foot of every receipt

Every receipt is sealed when it is written, and each one is locked to the one before it. If anyone changed an old receipt, the chain would break and you would see it. That does not mean we can prove what any other company showed on a given day. Where a run kept a copy of what it read, it is in the evidence above. Where it kept none, there is nothing on our side to check a claim about somebody else's page against, and we would rather say so here than let the seal above read as more than it is.

  • A job that failed costs you nothing, and its receipt says what went wrong.
  • We go back and check. If something we put live disappears, the receipt changes to say so, and you hear about it.

Owning it

When a job goes wrong, we say so.

  • When a job fails, the receipt says what went wrong, and a failed job costs you nothing.
  • Anything that cannot be taken back sits in a hold first, and one press stops it.
  • Pause any agent at any time, or tell the Don to rest the whole crew.

Connections

What we ask for, and what we never touch.

The family starts with whatever you gave the Don, usually your website. Connect more only when you want an agent to act for you, and undo any of it in one press.

Google Business

Reviews, hours, photos and the map pin
Reads and replies
  • We read your reviews, your hours and your photos.
  • We post replies you have signed off, and put back details somebody changed. Nothing else.
  • We never touch anything about any other Google product. Not your mailbox, not your calendar, not your files, not your ad spend.

Google sells one key for this and there is no read only version of it. We say what we do, and we do only that.

Switches on
Never needed it

Your mailbox

Gmail or your own mail server, used only when you send
Only sends
  • We read nothing. We never open your inbox.
  • We send your crew's emails one at a time, at your pace.
  • We never touch your inbox. Not your mail, not your drafts, not your contacts, not your calendar.
Switches on
Never needed it

Disconnect any of these at any time. Your crew keeps the work it already did, and anything that was waiting to go out waits for you instead.

Your rules

  • Anything an agent writes for a person, a review reply or an email, goes out from your account, or waits in Needs you if you ask it to.
  • Some agents publish to your own site and accounts on a schedule. Each one says so on its page, and you can pause any of them from there at any time.
  • We only read what the agent needs for the job, and every finding shows its source.
  • You can stop one agent, one of these, this website or everything, without disconnecting anything. Nothing is lost either way.

We never ask for your Google password, your social passwords or an ad account login. The only passwords you ever type are an application password for your own WordPress site, which you can revoke on its own, and your own mail server's password if you send from one.

Your data

Your business stays your business.

Your content goes only to the specialist services that do the work, the way a designer sends a file to a printer. Nothing about you is published anywhere but your own website and accounts, and you can check anything first.

  • Your connection keys are encrypted and never shown back.
  • We never open your inbox. Mail connections can only send.
  • Search Console is read only, and so is every ad account.
  • Each website is its own workspace with its own crew. One client's crew never works on another client's website.
  • Anyone who unsubscribes from an email we sent for you is never emailed again, from any of your websites.
  • We say who we are when we read your site.

Our full privacy policy for the crew is being written now. Ask support@writecream.com and you will get it in writing.

No small print

Promises we will not make.

You will see these on other pages in this business. You will not see them here. Nobody can keep them, so the family tells you what it actually does instead.

Promises other pages in this business make, and what we say instead
What you may read elsewhereWhat we say instead
“Runs on autopilot while you sleep.”The crew works when you are not there. Your crew acts on its own from your own accounts. Tick Check with me first on any agent to see things before they go.
“Get into the top three on Maps.”Mapi shows where you appear across your area, and where you do not. You get the map, not a promise.
“Businesses like yours make more.”We tell you what we found and what it is costing you today. What you do about it is your business.
“Use it as much as you like, no limits.”Crew hours you can see each month, and a meter that shows what you used.
“The number one tool for small business.”What each agent does, and what it cannot do, on its own card.
“Replaces your marketing staff.”The family works for you. There is no human doing your marketing, and we say so.
“Loved by thousands.”No testimonials, no counts, no logo wall. A receipt for every job instead.
“Half price, today only.”One price, no strike-through, no timer.
“Get cited in AI search.”Nova asks the AI answer engines your buyers' questions and shows whether you are named. Nobody can make an AI recommend you.

For website owners

If WritecreamBot visited your site.

WritecreamBot reads public pages for the businesses that use Writecream: their own websites, and public pages they ask the family to watch, such as a competitor's prices. It says who it is in every request. It does not log in or read anything behind a password. If you would rather it did not visit your site, write to support@writecream.com.

  • Public pages only
  • Says who it is, every time
  • Never logs in

Plain answers

Fair questions, plain answers.

Something else? or write to support@writecream.com.

Can an agent post something without me?

Yes. Your crew acts on its own from your own accounts. Tick Check with me first on any agent to see things before they go. You can pause any of them at any time.

Can I take something back?

Every card and every approval tells you, before you press, whether what goes out can be taken back. Read that line first. It is always there.

What does the crew read on my website?

On the first look, the front page, the robots file, the sitemap and one other page, nothing else. After you hire them, each agent reads what its job needs, and every finding shows its source.

Who do I talk to when something is wrong?

Tell the Don, or write to support@writecream.com.

Is there a privacy policy for the crew?

It is being written now. Ask support@writecream.com and you will get our answers in writing.

“My word is the family's word.”Don Aurelio

On those terms

Those are the rules. Pull up a chair.

Give the Don one address. His family takes your marketing from there, every corner, every week, and the godfather reports to you.

  • Meet your crew first. You pick a plan after setup.
  • Your crew handles it on its own. Want to check first? You can.
  • Already with us? Sign in