writecream
Meet my crew

Your crew, by trade

An AI marketing crew for local services.

Add your website. The Don puts the local service crew on the ways your customers find you, all working to bring you more traffic, more leads and more customers.

For local services

You are out on the job. The family does the legwork.

Plumbers, electricians, cleaners, locksmiths, garages. The crew works for one thing: more calls from people nearby. Your Google reviews, your listing details, directory forms, posts for your listing and the map of your patch: Rosie, Truett, Lulu, Ziggy and Mapi take a road each, with listing posts made ready to go up. Set it up once and they keep going. You check in from the van.

Meet my crew Opens with the local service crew ticked
Don AurelioReputation is everything. Rosie will look after it.

A specialist for each road

Pre-picked for local services, each with one job. Untick anyone you do not want. Tick them back and they cheer.

Everyone ticked
Meet my crew

A rehearsal: the local service crew opens ticked when you sign up, and you choose for real there.

Three jobs you never have to start

The biggest roads in your trade, each with its own specialist, running on its own clock.

  1. Look after your reviews.

    Rosie ยท Review Guard

    Rosie reads the new reviews on your Google listing and flags the low-star ones. She drafts a reply to each review that needs one, after a tone check. With Google connected, one press puts your reply up under your business name.

    ReceiptThe review, the reply, when it went up, and a link to see it live.
  2. Keep your details right.

    Truett ยท Listing Truth Guardwith Lulu

    Truett checks your phone number, hours and address on Google and logs every change he finds. Lulu fills in and sends directory forms from a few answers, with a screenshot of each.

    ReceiptThe before and after, and a screenshot of every form.
  3. See where you are missing on the map.

    Mapi ยท Map-Pack Grid

    Mapi searches Google Maps from points across your area and colours each point by whether you appear. Its card says it plainly: rankings shift by the hour.

    ReceiptA map of your own town.

Set up once. A week of it running.

Example ยท a sample plumber

Example business. Dave runs a plumbing firm with four vans. Somebody built his website years ago and he cannot log in to it. His Google listing is how most new customers find him.

What Dave did all week: one word changed, one reply posted and one email forwarded.

  1. Overnight.On its own
    1. Pip read the main pages of the website the way a search engine does and put the slow boiler servicing page on his fix list, with a rough monthly cost and how it was worked out.

      Pip ยท Site Agent

      Done
    2. Mapi searched the map from points across his patch and coloured the streets where he shows up and the ones where he does not.

      Mapi ยท Map-Pack Grid

      Done
    3. Truett compared the Google listing's phone, hours and address with yesterday's. No change.

      Truett ยท Listing Truth Guard

      All clear
    4. Rosie saw two new reviews arrive and drafted a reply to each.

      Rosie ยท Review Guard

      Needs you

    None of that sent an email. Each one is a row in Activity, with a receipt.

  2. Needs you

    Between jobs. One email: a three star review from Saturday says the engineer was late. On his phone he opens Needs you. Rosie's face, the review, and her draft in a box marked Prepared for you. It names the customer, says sorry for the wait, and says the engineer now texts ahead. He changes one word and presses Post the reply. It goes up under his business name, not ours.

    Rosie ยท Review reply Example ยท a sample plumber

    Reply to a three star review from Saturday

    โ˜…โ˜…โ˜…โ˜…โ˜…“Did a good job in the end, but the engineer turned up late.”

    Prepared for you

    Hi Sue, thank you for the review, and sorry for the wait on Saturday. Our engineers now text you when they are on their way, so you know when to expect them.

    The button pressed: Post the reply.

  3. Needs you

    Later in the week. Bolt notices the security certificate on the site runs out in a fortnight and puts it on Needs you with the date. Dave forwards it to the man who built the site.

  4. Briefing

    Monday. The briefing: what changed, what the crew did, what it is doing next. He reads it in the van.

What this crew will not do

  • Pip, Bolt, Nova, Quinn, Bea and Linc need a website. Rosie, Truett, Lulu, Mapi and Ziggy work without one.
  • Rosie and Truett need your Google Business Profile connected. Truett asks you about any change to your name, your address, your category or whether you are open, and never changes those himself.
  • If you do not have a Google listing yet, make one first. It is free, and Rosie, Truett and Mapi start the day it is live.
  • Rosie never offers anything for a review, and never picks who gets asked.
  • Some directories review listings for weeks.

Plain answers

I'm in the van all day. How much of this is on me?

You read what is waiting on Needs you and press. Most weeks that is a handful of presses, and the briefing tells you the rest.

Do I need a website?

No. With a Google listing, Rosie, Lulu, Mapi and Truett all work. The agents that need a website say so on their card.

Other kinds of business

See every kind of business

“Every trade has its roads. My family works them.”Don Aurelio

Your trade, covered

Add your website. Your crew takes it from there.

Give the Don your website. He puts the crew for your trade on the ways your customers find you, pre-picked, and they go to work on their own. You can check first.

Opens with the local service crew ticked.

  • Meet your crew first. Pick a plan after setup, with a 7 day free trial. Cancel any time.
  • Your crew handles it on its own. Want to check first? You can.
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