The arrival of Generative AI in 2023 was a wake-up call for the communications industry. It helped draft press releases, spin up social media copy, and generate email subject lines. Yet, these tools, like their chatbot predecessors, were fundamentally reactive—they only acted when prompted. The next [...]
When you publish a standalone blog or another piece of content, search engines assess its value in isolation, which often results in lower rankings. Disorganized or ‘scattered’ pieces are also more difficult for your clients to find, so they might end up going elsewhere to find [...]
Looking for the best personalized storybook brands where your child truly becomes the hero? From WonderWraps' hyper-personalized tales to Wonderbly's data-infused adventures and craft-driven brands like Oh My Name, this curated list helps you compare the top-rated options—each offering magical, custom-made stories that delight and inspire. [...]
Artificial intelligence, an intelligent technology, works on fine-tuning and training. In the case of finance services, businesses understand that while AI is a cognitive technology holding credibility, the system can be corrupted as soon as a vulnerability is located by the cyberattackers. Since sophistication is becoming [...]
What comes to mind when you hear the word 'content'? It conjures not just words but images and videos, either published online or printed offline. But as it remains king in the digital world, content should be about the experience your users have when interacting with [...]
Use AI To Personalize Customer Experiences at scale It used to seem impossible to guess what each customer wants before they even ask. But artificial intelligence has made that dream a daily reality. AI is the revolutionary force allowing companies to provide highly personalized experiences without [...]
Not too long ago, good SEO practices and well-designed ad campaigns were enough to put your brand at the top of Google’s SERP. But this is no longer true. AI tools like ChatGPT, Gemini, and Perplexity are shaping how people discover content right under our eyes. [...]
The era of Artificial Intelligence (AI) being considered only a figment of the future found exclusively in science fiction movies or in the research and development of aspiring techies has vanished. Today, it has become a potent weapon forged for the sole purpose of reshaping our [...]
Ask any CMO about the future of marketing—and you can bet your last donut that you’ll hear “AI.” Most modern CMOs never spell a “marketing strategy” without this two-letter abbreviation nearby. They’re discussing the advantages and perspectives of using artificial intelligence in their newsletters, blogs, podcasts, [...]
For years, data protection meant following a checklist. Set the rules, run the audits, keep logs, and hope for the best. It worked well enough when systems were slower and threats weren’t as sophisticated, but now AI is revolutionising data security and cybersecurity is essential. But [...]
