Competitor Intelligence & Search Intent Analysis

Introduction

To create the content that gets ranked on Google, you need understanding of mainly two things that is what users actually want, what they are searching on google and what other competitors are doing for that. Competitor Intelligence helps you understand  which pages are getting ranked and why. Search Intent Analysis helps you in understanding what the users are looking for; it may be a product, a solution or just information.

Here comes The Writecream SEO Editor which makes this process very easy and beginner friendly. The Lexi AI Agent helps you with this by analyzing the top competitors and will give the idea about what kind of content works. Helps you in understanding the intent of the users so that you can create content that aligns with what the users are actually searching for.

By using competitor intelligence and search intent analysis one can write better content which improves their chances of getting their page ranked Higher on search engines. This helps in creating content which is SEO Friendly, useful and relates to what the users want.

When Should You Use Competitor Intelligence & Search Intent Analysis?

Competitor Intelligence are search intent analysis are most useful when you want to create content which matches with what the search engines and users want.

You should use it:

• When you want to understand why your content is not getting ranked higher than your competitors.
• When you want to identify what kind of content is best for any specific keywords.
• When you want to identify the available content gap so that you can create content with respect to that.
• When you want to create content that matches with what the user wants (Informational, Commercial and transactional).
• When you want to create informed data driven content rather than doing guesswork.

In short competitor Intelligence and search intent analysis must be used before writing any content and then again while optimizing it which eventually helps the content getting aligned with the need of the users, follow the search engines preferences and has better chance of getting higher ranks in search results.

Step-by-Step Guide: Getting Started with Competitor Intelligence & Search Intent Analysis

Step 1: Accessing the Writecream SEO Editor

To get started, you first need to open the SEO Editor tool from your Writecream account.

Follow these steps:

• Log in to your Writecream dashboard
• Go to the SEO Tools section
• Open the Lexi AI Agent & SEO Editor using this link:
  https://app.writecream.com/seo-query

Once the page opens, you’ll see the Lexi AI interface. This is where all your Competitor Intelligence & Search Intent Analysis will begin.

At this stage, you are not writing content, you are setting the foundation for your content by allowing Lexi AI to analyze the search results, competitors, and keyword data. This will help your content to be built upon completely researched and relevant keywords according to the SEO need.

Step 2: Understanding the Role of Lexi AI Agent

Before you start your writing Let’s just understand what the Lexi AI Tool does for you

Lexi AI is not just another writing tool. It works as an SEO research and analysis engine that helps you in making smarter content decisions. It helps you by:

• Analyzing top ranking content on Google
• Studying their pattern and content writing
• Understands what the users are searching for
• Finding the possible ranking opportunities
• Finding available content gaps
• Prepares SEO Insight & keywords list for you to plan your content better

You can take Lexi as your SEO Strategist who does all the hard work of checking competitors content, searching google results, Keywords research & suggesting you why competitors’ pages are getting ranked higher showing you all these in editor itself.

This is what makes Writecream different from other writing tools. Every recommendation and suggestion is well researched based on real data which helps you in creating content which is optimized from the beginning. 

Step 3: Starting Your First SEO Research

To begin using the SEO Editor, you need to start a new research session.

Follow these steps:

• Click on “New Research”
• Enter your target keyword (for example: coffee vs tea benefits)
• Select the country you want to rank in
• Choose the language for your content
• Click “Start”

Selecting the correct country and language is very important as search results change based on geographical location and language and with this Lexi AI will analyze the specific country’s Google result & target audience

Once you click on start the research, Lexi AI will begin scanning the ranking pages on Google for your keyword. It collects useful data and insights which will help you in creating content that matches users intent and will perform better in search results.

Step 4: How Lexi AI Analyzes Search Results

Once you start the research, Lexi AI starts analyzing the search results. This process will take around 2 to 5 minutes, depending on how competitive your keyword is.

Behind the scenes, Lexi does the following:

• Scans the top ranking pages on Google
  
• Analyzes the competitor content
• Identifies common topics, headings, and keyword usage
  
• Finds optimization and content gaps
  

You’ll see a progress indicator while this analysis is running. During this time, you don’t need to do anything. Lexi handles everything automatically.

This step is very important because all the future steps, including content creation and optimization, are based on this analysis. It makes sure the content you are generating is based on well researched data not on any guesses.

Step 5: Reviewing the Analysis Results

Once the analysis is complete, Lexi shows you a clear overview of the competitive landscape.

At this stage, you’ll be able to see:

• Which competitors are getting ranked for your given keyword
• Their content structure
• What are the topics which they are covering
• What are the gaps or where you can optimize your content
  

This information helps you in understanding what are the preferences of Google and how you can create your content and make it better.

You don’t need to remember everything The SEO Editor tool will guide you at every step and giving you insights accordingly.

Step 6: Moving from Research to Writing

After reviewing the research results, you’ll get an option called “Start Writing Article.”

Click on this button and it will take you from the research phase to the SEO Editor and writing page. This is where the actual content creation will start..

In this stage:

• AI-generated content is created
• SEO scores gets updated in real time
• Optimization suggestions starts appearing as you write

By this stage, Lexi Ai has done all the hard work. Now you are using well researched data to create content which is already optimized for the Search results.

Understanding the SEO Editor Interface

Once you enter the SEO Editor, you’ll see that it is divided into different parts. Each part has a specific purpose and which helps you in creating better, SEO-friendly content.

Here’s what you’ll see:

• Editor Area– This is where you write and edit your content
• SEO Score Panel– It shows real time score on how optimized your content is
• Analysis Tabs– Includes basic analysis, AI writing tools, analytics, and media options
• Suggestions Panel– Displays helpful improvements which can be done based on competitor data

The most important thing to know is that the SEO Editor works in real time. As you keep on writing or making any changes, the SEO score and suggestions get updated instantly, helping you improve your content step by step.

Pro Tips & Best Practices

To get the best results from the SEO Editor, keep these tips in mind:

• Always start with the Lexi AI research before writing content
• Don’t try to make a perfect content in one go, write it and improve it gradually
• Use Lexi’s suggestions as guidance only use your own creativity with it
• Write with the thinking of how it will help the readers, it will get SEO Friendly naturally
• Review the AI generated content thoroughly and add your own language and voices to it 

Common Mistakes to Avoid

Don’t skip the research step, It removes the biggest advantage of well researched data based insights of the SEO Editor tool.

Another mistake is following the suggestion blindly without using your own brain. SEO scores are helpful but quality and relevance of content is more important.

Don’t publish your content without reviewing it thoroughly, review the tone & accuracy.

Conclusion

The Writecream SEO Editor, powered by Lexi AI, helps you by removing the guesswork from SEO by providing research, writing & optimization in one unified system. Instead of using different tools, you get everything you need in one place: real-time SEO scores, competitor insights, and AI-powered writing support.

With this system, you can confidently create content that matches with users’ needs, competes with the top-ranking pages, and is completely optimized before publishing.

Ready to get started?
Try the Writecream SEO Editor for free:
👉 https://app.writecream.com/seo-query

Start your first SEO research today and see how Lexi AI helps you create content that’s built to rank 🚀