Have you noticed how your Instagram feed or the articles you read online are starting to feel… a bit robotic? You search for a recipe or a travel tip, and everything looks almost the same. It’s like everyone is using the same brain. Well, that’s because a lot of them are using the same brain- Artificial Intelligence.
This brings up a big question: Is the “Original Creator” dying? Are we losing that human touch that makes a story or a painting feel special? Let’s chat about what’s happening in this AI-heavy world and what the future of original human creators looks like.
The rise of “Robot Content” on our screens
Everywhere you look, AI is writing captions, making videos, and even drawing portraits. It’s fast and it’s cheap. But have you ever felt that something is missing? That “soul” or “vibe” that only a human can give?
We are living in a time where content is everywhere, but originality is becoming rare. If a machine can write a poem in two seconds, does the poet who spent two nights on it still have a job?
Does originality still matter in an AI-generated internet?
This is the billion-dollar question. If AI can give us “new” things every second, do we still care about humans being original?
Here is what Rohit Agarwal, co-founder of Zenius, says about this:
“AI can present surface-level originality in abundance through different styles and formats. But it can’t bring the nuanced lived experiences and authentic judgment of human creators to a piece of work.”
Think about it—AI hasn’t felt the heartbreak of a breakup or the joy of eating maa ke haath ka khana. It just mimics. Originality matters because it carries human experience, something a code can’t feel.
Why everything is starting to look “Same-Same”
If you use AI to write a blog, and I use AI to write a blog, we both get similar results. This is called “the sea of sameness.”
- Generic Advice: Most AI content is just a summary of what’s already on the internet.
- No Risk: AI plays it safe. It doesn’t take creative risks like a human director or writer might.
- Lack of Personality: It’s hard to find a “voice” in AI text. It feels like reading a textbook.
How will creators prove their work is human-made?
In a world full of “deepfakes” and AI-written essays, how do you show the world that you actually did the work? It’s getting harder.
Rohit Agarwal shares a very interesting view on this:
“I’ve also noted that watermarks and AI detection are brittle and can be easily evaded. In such a situation, creators need to build a recognizable worldview to familiarize their audience with how they think and what they believe in.”
Basically, your personal brand and your unique way of looking at the world are your best proofs. People won’t just follow your content; they will follow you.
The “Behind-the-Scenes” era of content
If people can’t trust the final result, they will want to see the process. We might see more creators showing their “rough work.”
Rohit Agarwal recommends a smart strategy here:
“I also recommend keeping the creation process transparent with drafts, thinking-in-public and live iteration strategies. This will allow the creator to accumulate trust over time.”
Imagine a painter recording a time-lapse or a writer sharing their messy first drafts. This “proof of work” builds a bond with the audience that AI can’t copy.
Will audiences start valuing “human-made” content more?
Just like we pay more for “hand-made” pottery or “organic” food, will we pay more for “human-written” articles? Probably yes. We crave connection.
Here is Rohit Agarwal’s take on the future economy:
“I expect a part of the content economy to consist of creative, human-preferred content. This would be significant in contexts where trust, identity signaling and emotional risk matter more.”
When it comes to things that touch our hearts—like a deep movie or a personal advice column—we want to know a human is behind it.
Where AI will actually win (and it’s not all bad)
Let’s be real, AI is great for some things. If you need a quick email template or a basic instruction manual, you don’t need a “soulful” creator.
As Rohit Agarwal points out:
“But businesses may rely heavily on AI for utility content where speed and volume are more important.”
For simple, “utility” tasks, AI is the king. It saves time and money. This means humans can focus on the bigger, more creative stuff!
How to stay a “Human Creator” in 2026
So, if you are a creator, don’t be afraid. Here is how you can stay ahead:
- Share your mistakes: AI is perfect; humans are not. That’s your strength.
- Be Opinionated: Don’t be neutral. Tell the world what you truly believe.
- Build a Community: Talk to your followers like they are your friends.
- Use AI as a tool, not a boss: Let AI do the boring research, but you do the storytelling.
The “Original Creator” isn’t dying—they are just evolving. We are moving from an era of “look what I made” to “look how I think.” And honestly? That might make the internet a much more interesting place.
