People all across the world can communicate with one another and stay current on events by exchanging news. A press release is a brief, enticing news item that is created by a public relations specialist and distributed to specific media outlets. A press release’s objective is to catch the attention of a reporter or newspaper. Who? What? Where? When? How? And, most importantly, Why? should all be included in the press release so that the journalist can easily create his\her own tale. To put it another way, a press release is a document that organisations or people produce and distribute to experts in the news media sector so they may make it public and provide the event media coverage and broaden its reach. Press releases may still be significant and helpful, but they were first used at the start of the previous century. A press release is meant to introduce something new, to put it simply. Today’s world requires brands to create their own buzz. Consumers no longer wait for the morning newspaper to deliver their news. Instead, they are reading the news on Facebook, Twitter, and other social media sites. Press releases are one technique to manage the narrative that surrounds your brand.
These are a few examples of Press Releases which you should definitely read –
1. NIKE
A classic PR tactic is to write and distribute a press release to announce and celebrate a new partnership between your organisation and a business. In the instance we’re looking at, NIKE, Inc. makes an announcement on its own Nike News page about its collaboration with Time to Vote, a business-led initiative that works to guarantee that workers in the US have enough time to vote and don’t lose their right to do so.
2. Microsoft
A press release of this kind is an acquisition. The headline of this news release immediately grabs my attention. It addresses who’s involved (Microsoft and Activision), what’s happening (an acquisition), and why it matters in detail without being overly wordy (to bring the joy and community of gaming to everyone). Leaders from both organisations are quoted throughout the news release, helping to highlight the value of the merger and how it will advance the sector. You may find more information about the market share of each company and the impact of this acquisition on the industry toward the bottom of the press release.
3. Chevrolet Press Conference
This press release announcing the launch of a product is historic since it introduces the only US brand that engages in open-wheel, stock car, and sports car racing. This is immediately following Chevrolet’s introduction of the potent and vivacious Corvette Convertible. Chevrolet announced the launch of the Camaro in this news release, further enhancing its reputation for producing high-performance vehicles.
4. Apple
Nelson Jordan and numerous other experts concur that Apple does a terrific job with its press releases for product announcements. This product announcement for Apple’s walking-audio service is a perfect example of a quality press release. It’s written in a way that makes it simple for journalists to locate the data and quotes they need to support their reporting. It is a superb press release because of this. For those learning to write press releases, this is among the best examples.
5. Agenda for the second iteration of LIONS Live is published by Cannes Lions
This news release conveys a great deal of information in a very short amount of words. The first line of the press release, which reads: “Creatives from across the world come together to deliver practical learning, inspiration and insight through the free programme.” aids consumers in understanding the content of the release fast. In order to generate interest and participation, the press release additionally emphasises the participation of well-known individuals in the speaker line-up and goes into detail about why the agenda is structured the way it is, which considerably increases the event’s purpose. The press statement concludes with a clear call to action directed at its audience, urging readers to register and purchase tickets.
Here’s a bonus press release for our marketing enthusiasts out there!
Cisco
According to Cisco, “Cisco ranks as one of the best places to work in the world”.
“The survey found that an overwhelming 95 percent or more of employees found that Cisco is a safe place to work and that they are treated fairly regardless of sexual orientation or race,” reads a statement from Cisco after briefly recapping the company’s standing in this ranking over the previous few years. Additionally, staff members believed they could miss work as needed. In order to further solidify their position, Cisco also took the opportunity to mention additional honours they had received (“In addition, two Cisco leaders were chosen recipients of the 2020 For All Leadership Awards”). The tech juggernaut used this release as an opportunity to share its values, particularly those related to conscious culture, mental health, and its impact on local communities. They even provided a link to their 2019 Corporate Social Responsibility Report as evidence.
Conclusion
Keep in mind that whether or not your story receives publicity depends on the first impression your press release provides. Therefore, there is no time you spend perfecting it that can be said to be wasted.
A well-written press release is still one of the cheapest and simplest ways for businesses of any size or stage to successfully attract favourable media coverage. Contributors to Entrepreneur are free to share their own opinions.
