Search Engine Marketing, or SEM, can seem like a complicated topic involving a lot of statistics, analytics, research, knowledge, and so on.
If you want to conquer the digital marketing world, you have to have a good grasp of SEM. Initially, it may seem difficult. But with patience and practice, you will learn the value of SEM in your business/website.
But what is SEM to begin with? Well, we are here to tell you all about SEM reporting as well as how to come up with one. So, keep reading and learning as you go.
What is Search Engine Marketing (SEM)?
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Search Engine Marketing is essentially a digital marketing strategy in which companies/businesses use paid advertisements to increase their search results. Depending on the company, they might purchase keywords in order to incorporate them into their meta description or overall content. It can also be achieved by connecting with other companies for sponsorship and display advertisement.
Search Engine Marketing Report is basically a result of using paid advertisements and campaigns to increase traffic. The report is created to mark improvement or deterioration in your efforts to increase traffic using SEM. It can also be used to calculate pay-per-click campaigns.
Why is SEM important for your business?
There might be a few reasons as to why you should incorporate paid ads and other campaigns into your daily website content. The reasons are as follows:-
• Paid ads act as a link to landing pages. While organic SEO is not completely ineffective, it doesn’t really help with sales and promotions as paid ads do. This is what helps paid ads appear on landing pages.
• Paid ads will help you bring in more money. There are various pages on Google with actual proof from Google AdWords that incorporating SEM results in more revenue.
• Brand awareness is known to increase by 80% by using SEM. This is because readers easily recognize companies in the ads. So, even if they don’t click into the ad, they are sure to go through your entire website. This is good for your brand as well as the brands you have advertised.
• SEO, even though a free process, is known to take a lot of time to show results. Some say that it may take from six months up to a year for SEO to work. However, with SEM, you will observe immediate results. Paid ads are sure to get your website clicks.
• SEM is practical. From the audience’s perspective, when they search for something, they just want an answer or a solution, and then they move on. For which, appearing on the first of the results is important. Paid ads effectively help with that, and they increase website traffic.
How do you create an SEM Report? Here is a simple step-by-step guide
1. Step 1: Keep track of your Key Performance Indicators (KPIs). When you compare your KPIs, don’t get demotivated in any way because each website generates a different strategy for producing data. What you need to do is focus on the strategies that your company needs to implement in order to meet business goals. You should also know when to incorporate new KPIs in alliance with your SEM strategy.
2. Step 2: Even though this is a simple and repetitive step, but know your goals. I’m sure you already know what you want to achieve in your business. However, knowing your goals is so much more than that. It’s about focusing on how to achieve immediate goals and working towards them before thinking of long-term successes. Use your SEM strategy to focus on what requires improvement now. Maybe you need to bring more traffic to your website, or maybe you need to contact brands that generate more CPC(cost-per-click). Analyze your data and improve. Always work on improvement and use others’ weaknesses as your strength.
3. Step 3: Build your report by studying your KPIs. For instance,
• Track your clicks. Know whether your target audience is receiving the content. Learn about your audience and what they want. This will lead to more clicks.
• The return to your efforts should always be tracked. This means keeping a constant track of your cost-per-click, cost per acquisition, and cost per thousand impressions.
• Connect your data from Google AdWords, Google Analytics, and so on.
That’s all you need to know in order to create an SEM Report Template. You can make it automatically by purchasing templates online, or you can create one manually. For your convenience, we manually created an SEM Report Template to help you get started. Click here to access it.
So, that’s all for now. We hope this article was of help. Please do not forget to leave a comment. Wish you all the best!