Off-Site SEO can be laborious. Sorry but I must admit, as human beings, we are bound to mess up a few things—especially things like SEO which involve many factors to look after. The worst part is that we can’t even think of overlooking anyone, which would eventually cost us a lot. Okay, enough with that grumbling; let’s get down to work- Link building tools.

Today, I will focus on link-building and the tools you can use to fulfil your link-building goals. It doesn’t matter if you are a newbie or a seasoned webmaster; I am sure you will like what’s coming next. Keep reading!


As the name implies, Link building process is just about getting links to your pages from someone else’s pages. Link building refers to creating links to your website from other websites, while backlinks are external links that drive traffic back to you. It has become a popular way to drive more traffic, and guess what? It is also considered a significant ranking factor by search engines. Let’s say, with backlinks. It is like ‘the more, the merrier’. When you get links from high-authority and popular websites, your Domain Authority and credibility also increase.

So, why skip that? Is it worth your time? I am sure you do. Let’s go ahead!

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Now that you know all the ins and outs of the link-building process, let’s dig into some tools you need in 2023 to get valuable links.

1.    Linkody

Of course, the name suggests that it has something to do with links. Linkody is an effective tool to generate links and keep them under check. Here are a few of its striking features:

Love automation? Linkody can do that. You only need to link your Google Analytics account with Linkody, which will get everything done.

It has a backlink gap tool to monitor and manage your backlink campaigns.

With Linkody, you can be carefree of any damage that broken links might cause you. Linkody notifies you of any broken links so that you can take timely action.

Not just your links. With Linkody, you can keep an eye on the performance of your competitor’s links. This way, you can search for any loopholes that might put you behind. With Linkody, you can detect competitors’ backlinks and pages that link to your competitors but not link to your website.

Now let’s get to the pricing. Linkody has plans both on a monthly and yearly basis. Of course, the annual plans would cost you less than the monthly plans. Its monthly plans begin from $14.90 to $153.90 based on the number of users using it. The yearly plans start from $11.20 to $115.40 a month. Plus, you can try it out with a 30-day free trial.

2.    Ahrefs

This one’s quite into the spotlight. Well, why won’t it be? Besides assisting in link-building opportunities, it can help in many other activities. It can take care of your keywords and SERPs, track traffic, and more. Let’s confine ourselves to its link-building features.

Ahrefs offers backlink analysis tools (graphs) that make it a lot easier to keep an eye on the growth of your backlink profile. It helps in a more accurate comparison. With Ahrefs, you can research and identify high-quality link opportunities using the Link Intersect feature.

One of its innovative features is ‘Content Explorer’. Link-building is useless if the blog posts or websites you are linking get less traffic or are performing poorly. This feature can help you explore the perfect websites for your backlink outreach campaign. In addition, you can also search for websites with broken links and swoop in with your link so that the owners of those websites switch to yours and drop that lost link.

Let’s talk about its pricing. For starters, Ahrefs has a ‘lite’ plan that costs $99 monthly. It is suitable for small businesses, includes only a few features, and could be better for link-building campaigns. You go for the ‘standard’ plan. It costs $199 a month and includes many more features plus the ‘Content Explorer’, the game changer. If you want more features, you can choose the ‘advanced’ plan, which costs $399 a month, and the ‘enterprise’ plan, which costs $999 monthly.

3.    Buzzstream

Buzzstream is yet another best link-building tool used very often for link-building. Like many other link building tools, Buzzstream handles everything from prospecting and outreach to keeping track of existing links. Here, takes a look at some of its features:

Backlink outreach is the first step to finding link outreach. Buzzstream can help you search for link prospecting in your field and move forward with your backlink outreach. Alongside finding relevant prospects, it can get you their contact details to get in touch with them. You can also upload a list of URLs to get information about your prospects. It is mainly preferred as a marketing tool.

You are not just finding prospects. With Buzzstream, the process of sending emails also gets automated. Plus, you can create desired email templates for your email outreach.

Let’s remember another distinguishing feature. What makes Buzzstream even more convenient to use is its availability as a Chrome Extension.

Last but not least, there is a ‘Custom Fields’ feature to manage all your prospects and their related data the way you like. You can organize and analyze the effectiveness of your link-building campaigns. This feature eases the task of monitoring the growth of our link building strategies and keeping an eye on anything going wrong.

Now, let’s take a look at its pricing. Buzzstream has varied plans based on the number of users. To begin with, a ‘starter’ plan is suitable for two users and costs $24 each month. Next is a ‘Growth’ plan that costs $124 a month. This plan is ideal for small teams. Oh yes, if you are a large team or organization, there’s a ‘Custom’ plan that starts from $999 a month, which 15+ users can use. You can also try out all the plans for free.

4.    Moz Link Explorer 

Moz is another powerful link building tool in the market. With a tool like Moz Pro, you get access to Moz Link explorer, which assists you in your link-building campaigns. Let’s dig into its features!

A great link profile is the most crucial objective. That said, Moz has metrics that help you assess your link profile to ensure you always have high-quality links to beat the competition. With Moz Link Explorer, you can conduct a link profile analysis to keep your backlinks and website authority in check.

Competitive analysis can be a great way to improve yourselves. Seeing your competitors perform well motivates you to put in more effort. Well, Moz offers insights into the link profiles of your competitors and domain authority. This way, you can easily keep track of your competitors and improve yourself.

Lastly, you can check up on your backlink opportunities and outreach efforts with Moz. You can track your progress and target prospects to get access to the data you need for your link outreach.

Let’s take a look at its pricing.

Firstly, there’s a standard plan which costs $99 a month, and if you wish to pay every year, you can get it for as low as $79 a month. Next, there’s a ‘Medium’ plan those costs $179 a month every month and $143 a month every year. Then there’s a ‘Large’ plan that costs $299 a month and $239 a month every year. Lastly, they have a premium plan that will cost you $599 a month if you wish to pay monthly and $479 if you pay yearly.

There is one more tool, i.e., SEMrush is an all-in-one SEO tool with powerful link-building capabilities.

That’s all for now. I hope you enjoyed this blog post about link-building tools. My goal was to provide a brief overview of the most popular link-building tools on the market. This article can help you decide which link-building tool is right for you. If you have any further queries, you can contact us anytime.

Thank you for reading. I wish you continued success in your link-building efforts!


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