Mobile search is the practise of conducting an online search using a mobile device, such as a tablet or a smartphone. Users of mobile devices are more likely to do local searches than those who use laptops or desktop computers, looking for information specific to the location from which they are searching. Rather than extensive subject pages, mobile search searches are often made with simpler data results in mind, such as sports scores.
As the prevalence of mobile online usage grows, more businesses are adapting the content of their websites to be more mobile-friendly, enhancing the user experience for internet users who are constantly on the go. Since many people switch between different devices for surfing, the challenge is not just how to deliver information in a new format but also what kind of information to provide.
- Over the past few years, mobile has accounted for over 60% of visitors from organic search engines; in Q1 2021, that percentage only fell slightly to 59 percent. On the other hand, in 2020, 64% of traffic from organic search engines came from mobile devices.
- Only 2.47% of the total came through tablets, while desktops accounted for 39.37%.
- The mobile industry has expanded quickly throughout the years. In February 2012, just 8.53% of all web traffic was produced by mobile devices. The proportion of mobile web traffic climbed by more than six times by 2017.
- The market share of Yahoo! is only 2.43%, while that of DuckDuckGo and Bing is only 2.23% and 1.33%, respectively. However, things are a little different on desktops. Bing has 13.05% of the desktop search engine market share, but Google is still in the lead. Bing can therefore be a smart choice to take into consideration if your platform is not mobile-optimized.
- Mobile phones were the source of 61% of Google’s organic mobile traffic. In the US, mobile devices accounted for 49% of Yahoo’s organic search traffic as of Q4 2019, little less than DuckDuckGo’s 58%. With 23% of total organic mobile search traffic, bing has the lower proportion.
- Mobile devices accounted for almost 40% of Black Friday sales in 2021 and 33% of Cyber Monday purchases. In addition, on Cyber Monday, mobile devices accounted for more than half of all traffic to online stores.
- Sales have climbed from 36.8% to 53%, while mobile traffic has increased from 51.3% in 2021 to 65%. Travel has the largest disparity between mobile traffic and sales, with 53% of visits coming from mobile devices but just 29% of sales, indicating that consumers are still more likely to acquire complicated goods and services on desktop computers.
- Just 1% of respondents said they never use the internet for this purpose, while 35% said they use it several times a week to identify local businesses.
- 82% of consumers who used their smartphone while shopping conducted “near me” searches on it.
- 75% of smartphone owners turn to search to get what they need right away.
As online shopping and multi-channel shops become more common, customers frequently use their mobile devices to look up product information. In 2018, 36% of shoppers reported doing price comparisons on their smartphones while perusing a retailer’s store.