In the world of content writing and copywriting, you often encounter the giddiness of maintaining a balance between the huge new project you took and the blank page your talent and unmatchable expressions can only fill up. You are aware of the needs of your branding project, so now you can understand what to mention and what not to mention in a topic brand template and what not to. Here in this article we will be discussing some of the major points to create great brand of your own. A New creator looking fro something easy and worth learning can definitely read this article and use the free branding templates.

What is a brand?

A product, business, or person’s brand is how it is viewed by those that interact with it. A brand is the instantly recognisable feeling that its name and logo conjure. Brands have a mental existence. Employees, investors, the media, and, perhaps most crucially, customers all have a mental memory of them.

Brand guideline

Compass for Brands
Brand Archetype
Brand Promise
Brand Personality

What is a brand template?

It is a piece of information we use for making a business brand visual showpiece created and kept in a design file. It gives a strong message, which is less time-consuming.
Some of the main things to keep in mind while preparing a branding template are:
  • font size
  • colourful icon
  • color palette
  • a white space
  • tagline
  • a short intro about brand
  • tone of voice
  • simple shapes
  • demographics (if required)

Examples of Brand Templates

  • Template for social media
  • Employee Report Template
  • Flyer Template Library
Do You Need Brand Templating For Your Business?
The advantages of brand templates are obvious, but implementation is frequently stalled by a reluctance to a process change or worry that no one will use them.

Why write a topic brand?

Brand templates can be used in two unique circumstances. they are,

  • You have started a new business and want to showcase your company’s features.
  • You are a pre-existing business that wants to rebrand it.

The idea behind written branding is to bring clarity to your business and Strategy. The explanation must be so easy that a layperson can also understand what you want to say.

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Where does every business struggle in creating a good topic brand article?

The most important thing in a business is knowing what you want to feature in your business. But you face difficulty in expressing them in writing. That’s where the agencies come to help you.

But anything you want, you have to give first. If not in detail, write at least the main bullet points as much as possible. Everything has to be on paper. The purpose of the branding is to:

  • Built your ideas.
  • Make your branding agency into the picture.
  • Bring clarity in what are your objectives and expectations from your project.

Branding is a technique of communicating with the agency about your design and needs and requirements.

Who Should Write a Topic Brand?

It’s never easy to write what you want to express about your company. If you have never written anything of this kind, then you are bound to seek help. But the majority of input should be from your part only. Even if you have not-so-good ideas for your business, your agency can help you get some. A good branding agency will help you keep your business on track. Your agency should be responsible enough to ask thoughtful questions and simultaneously answer your questions too.

Good branding requires good partnership. You must learn to gain trust in your agency by heart to keep them for long-term work.

What Should the Topic Brand Contain?

Now you are aware of the bullet points to be mentioned in the brand template. Who should write it? When to write it? Who are the people you can seek help from?

Your branding will include some top-level sections from the other required briefs.

  • An overview of both – the business and the brand.
  • Objectives for your branding in the specified business.
  • The target audience and the market.
  • Problems you are frequently facing.
  • Project-specific information.
  • More about the company.
  • Your competitors.
  • Project deadline.
  • A simplified budget.
  • Contact information.
  • How can the project reach a great height?
  • Required response.

You can add some more sections like:

  • The Strategy of the brand.
  • Brand values.
  • Brand position and texting.
  • The main aim of the brand.

After collecting this much information, you may be thinking, why am I going to engage with the agencies?

Let’s dive into the points to be included in a topic brand.

An overview of business and the topic of brand

The first thing to explain in a business is the brand, what sector you work in, what services your business provides and what kind of brand you are looking for. If you are looking to create a new brand, then answer the basic questions frequently asked:

  • What do you do in your business, and how do you make money?
  • How do your customers buy your products from you?
  • What is unique in your business and marketplace?

And if you are rebranding your business,

  • what was wrong with the previous Strategy of business?
  • The changes after you rebranded your product/service.

The objectives of the topic brand you prepare

It’s never an overnight process that you think of creating a new brand or rebranding your business overnight. There’s always a motive behind new brand creation. If you are thinking of a new business, you must take care of the identity of your branding. If your brand is not new but wants to renew or remake it, what makes you take this decision?

There’s a set of challenges that your agency can face. Another important thing your branding must contain is what leads to your company’s success. If you are going to judge the success/failure rate, you must mention the agency which is helping you to work out what the criteria are.

Your target audience and the market you set up in the topic brand

While writing your brand details, mentioning the target audience is one of the most important things. Mentioning the target audience is important for both the agency and the company.

Think about this situation:

No one in the market is aware of your product. It’s basically because you are failing to influence your customer. Your agency which is working for you must know these things. You can also follow up with your existing customers by keeping Q and A sessions. Asking the customer demographic or psychological questions is never a better option. It would help if you looked for asking simple and interesting questions to your customers. Knowing what kind of websites your customers visit frequently can make your brand more useful and can outreach new potential clients.

What problems are you facing while preparing the topic brand?

  • The problem with the newly emerging brands is that they aren’t a brand, so they require more attention and hard work than usually established brands.
  • Sometimes the problem with the already established brands is that they were established so many years ago and have become outdated.

Topic brand FAQs to be followed 

As we have covered all the different aspects of brand and rebranding, let’s take recap and understand the key points to remember when creating a brand topic with the help of your agency or by yourself.

What are the things branding must include:

  • Overview of your company, product, services and brand.
  • Objectives of the product.
  • Your target audience and the market.
  • Detailed information about the project.
  • More about your business.
  • Contact information.
  • Budget and deadline.

How to write a topic brand- template included here. Use this template to create your own brand for your


A topic brand is a very useful tool when you are in search of creating your brand, and you are searching for a good agency. It must include every information you think is necessary. Here is a free sample template with everything we think is important for you to mention.

Topic brand template.

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