Have you been into cold emails lately? Well, there you are, wondering if your prospects replied to your previous emails. Hate that uncertainty, don’t you? Why don’t you try follow-up emails?
Follow-up emails have become an integral component of every cold email campaign nowadays. Such emails are a second alternative when your previous email fails to grab the interest of your prospect. In other words, you are simply checking up on your prospect.
Now that you are familiar with it, several questions must be popping up in your head. No worries, I have got everything covered!
WHY DO YOUR FOLLOW-UP EMAILS SUCK?
Follow up emails could be really worth your time and effort if you avoid certain mistakes. For starters, your follow up emails should not sound too sales if you are writing to a customer and avoid being pushy if writing to a client. Your prospect probably ignored your first email, thinking it to be one of those useless emails that salespeople send them every hour or some spam email asking them to sign up for something. So, stop being salesy and make your follow-up email customer-oriented or more centralised on your prospect’s interests based on whoever you are writing to. Don’t forget that a follow-up email is the last opportunity to strike up a conversation with your prospect, so don’t lose it by sounding like a salesperson.
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Another thing that makes your follow up emails ineffective is not having a proper call to action. Some even forget to include one. Even if your follow-up email succeeds in impressing your prospect, not having a strong call to action leaves your prospect baffled and ultimately, you lose your opportunity.
WHAT CAN YOU DO TO WRITE FLAWLESS FOLLOW-UP EMAILS?
Isn’t that what you have been looking for this entire time? Well, the wait is finally over! Here are a few essentials of an effective follow-up email which will definitely soar up your reply rate:
Annoying, isn’t it? Wherever you go, you come across this one term. Sadly, your emails are nothing without it. While writing a follow-up message, ensure that your writing sounds more human and personal. Don’t make the email recipient feel like they are interacting with a robot.
The gap between your first email and the follow-up email shouldn’t be too much. For example, if you send a follow-up after 15 days your prospect might have already forgotten about your email. The optimum gap is 2 to 4 days.
Lastly, keeping it brief but impactful is what you need. Ask them about any queries or remind them about your brand. Also, exclude certain things like a re-introduction to your company or a long description of who you are. Those details are meant for your initial email, not the follow-up one.
Here are a few follow-up email templates for your reference:
Thank you for your time! I noticed that you are looking for an automated copywriting software service for your email marketing campaign. Perhaps I could help!
Let’s have a phone call sometime soon, or let me know when you are available!
I sent you an email a few days back describing our wide range of products. Just checking in to see if you have any doubts.
If you are looking for some more details, please let us know. We would be glad to serve you!
Remember I had promised to come back with some more info? Guess what? I also found a solution to (some problem) you were facing back then.
Please let me know your opinion about this latest info and give me a call sometime.
Would be glad to answer all your questions!
Well, that was all about how to write a great follow up email. Seems very time-consuming, doesn’t it? What if your laptop or phone could write such emails for you?
Let’s not forget that we are living in a world where AI dominates every aspect of our lives, so why not emails? It is indeed possible to harness the power of AI for writing not only follow-up emails but also other cold emails which are usually sent to people.
WRITECREAM is what makes generating emails and stuff a piece of cake using AI. It has a whole lot of AI-powered tools that cater to every specific need of a content writer or digital marketer. Each tool has numerous applications in the day to day activities of modern businesses. Now, getting back to follow-up emails, want to know which tool of Writecream offers that benefit? It is the Email Personalisation tool that lets you generate all kinds of cold emails with minimum effort.
The most striking feature of Writecream and its tools is their simplicity and user-friendliness. Owing to this, its users can generate content in no time. The Email Personalisation tool is no exception. Let me walk you through the steps!
Firstly, sign up for a free account on the official website of Writecream. Once you have created an account, you will land up on the main dashboard.
On the main dashboard, you will see a wide variety of tools meant for different purposes. Click on the ‘Email Personalisation’ tool. After clicking on it, you will land on a page where you need to enter the URL of your prospect’s website.
After filling in all the details, click on ‘Generate’. In a few seconds, the tool automatically generates a list of compliments that you can include in your email without having to spend hours conducting research into your prospect. Besides, you can also add a CSV file before clicking on ‘generate’.
Problem solved, isn’t it? Here’s a tutorial on how you can access the Email Personalisation Tool.
Do try out Writecream and share your feedback with us in the comment section below.
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