A service offered by Google called Google Trends displays trending searches, themes, queries, news, search volume history, subjects by geographic area, and more. This tool is excellent for marketers who want to discover what is trending right now, as well as daily and real-time trends. The website is run by Google and is totally free. When you visit the homepage, you can see the search word “bat” and examples as you scroll down, as well as the other things you may do while on the website.
Although no one can foresee the future with any degree of accuracy, “google trends” can. It will let you know what is popular right now and what will be popular in the future. That can be used to inform business decisions. You can determine whether or not a feature of Instagram or a social network is popular. You can therefore determine the trends you’ll need in the future to succeed if you employ this.
Have you ever felt the temptation to keep tabs on what your rivals are doing?
Well there is a tool labelled as “google trends” which can help you keep an eye on your rivals.
Go to trends.google.com and type in any topic you’re interested in, such as Zomato, and the first search result will include data from throughout India that dates back a year. You can alter this and begin contrasting with your rivals.
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What Google Trends can accomplish for you is as follows:
1. Track keyword trends;
2. Discover new keywords
3. Do some niche research
4. View the most recent search terms
5.Compare keywords in
6. Make eCommerce and video optimizations
7. Focus on regional markets
8. Research rivals
9. Create a calendar for the year.
HOW DO GOOGLE TRENDS WORK?
In 2006, Google Trends was introduced, allowing users to view web trend data going back to 2004. Google Trends is a helpful tool to precisely track how trends have changed, especially in the internet era, due to the broad range of dates it supports.
Every day, Google’s search engine facilitates trillions of web searches, and this traffic produces a tonne of data. Google aggregates searches based on both the broad query topic and the individual terms used to search in order to provide this information through the Trends tool. This denotes a reliable, unbias method of gauging interest in a subject. But that doesn’t mean the programme aggregates every single piece of data, as that would make getting results much more time consuming!
What does Google Trends reveal then? The dashboard projects results in real time using a random sample, giving marketers useful information they can utilise right now. Data about Google’s search trends can be quite beneficial to advertisers.
For instance, if your company is seasonal (like a store selling home and garden supplies), you should increase your marketing efforts when popular search terms related to your industry are in use. Make sure to set aside more money for your ads when your goods or services are in demand because your cost per click in Google Ads will probably increase during surges in search volume.
Before you can compare your searches, let’s first discover how to use Google Trends for SEO:
1. Discover your niche:
You must first list the range of subjects you intend to address. You can include products you have an excess of or draw from your own sales expertise or a wild guess. There will then be some manual labour. Search terms should be entered, evaluated for effectiveness, followed by the next phrase and so on. Your list of potential keywords will gradually be reduced to those with a consistent and significant search traffic. Make sure to select “2004-Present” as your range to observe how the search volume evolves over time.
2. Choose pertinent keywords:
Related keywords that are currently popular are another useful element of Google Trends. By using it, you can expand your search term’s list of relevant terms. These related keywords are shown in ascending order of popularity with the percentage rise in search volume. However, occasionally the phrase “Breakout” appears in place of percent in Google Trends. This indicates that the keyword’s search traffic increased by more than 5,000%. You can avoid using declining-popularity keywords by using Google Trends. You can specify a specific time frame for researching a subject. It’s probably a good idea to avoid using a term if you notice that searches for it have started to decline because it won’t likely drive many people to your website.
3.Recognise regional patterns:
The Google Trends map, which might provide information about local SEO and shipping choices, is visible beneath the graph.
You can use it to: design specialised marketing campaigns for particular locations; provide specials and shipping offers for particular regions; organise market expansions. The map will also show you where customers are most likely to seek for your good or service and what locals are most drawn to. Observe what competitors are doing You can use the “Compare” option in Google Trends to determine your position in the market. Make use of the “+ Add comparison” function to compare multiple terms:
Comparing search keywords on Trends
You may instantly research several search terms in various languages. 25 terms may be compared in each of up to 5 sets of terms at simultaneously. Use comparable comparisons to determine popularity if you want to comprehend the scope of a trend. One of my favourite subjects to use as a point of comparison is Starbucks. It is one of the popular and often searched topics on the internet every day.
1. Click on Compare and enter your terms or topics to compare search terms.
2. By adding each by clicking on the “+” icon, we will Starbucks and Nescafe in this example.
3. The time frame, category, region, and type of search will be used to generate the series of graphs that will appear below.
How do you compare searches for the same thing in two different locations?
Compare big places to small!
Google Trends, on the other hand, normalises search data to facilitate term comparisons. The time and location of a search query are used to normalise the results. This implies that search results by location are comparable, and you can see that Miami, Florida and Charleston, South Carolina tied for the metro area with the highest number of searches for brunch this year. Panama City, Florida, is the top metro region for breakfast searches.
Consider the brands of Starbucks and Nescafe as an illustration.
Even though it was once extremely close to happening, the graph plainly demonstrates that Americans favour Starbucks. Compare up to 5 search phrases side by side to see which is expanding more quickly so you can examine who’s doing what. In addition to the fundamental competitive SEO research, Google Trends can assist you in comprehending the underlying causes of changes in the sector. Additionally, you can look at what your competitor’s customers want. After typing the name of your rival in the search field, check the Topics box for this.
In conclusion, this completes our tutorial on using Google Trends. As you can see, the tool can give you useful information for developing your content strategy. It will assist you in making long-term plans and scheduling your content for the best times of the year.
Additionally, it will provide you with pertinent statistics about your audience and seasonal issues. In summary, Trends won’t give details on every search performed because the scope is too broad for that. However, it may offer a goldmine of data that is pertinent to your company and clientele.
Google Trends may be a huge asset in creating a successful SEO strategy if handled properly. You may use Google Trends to gain insightful information on everything from choosing a niche to organising a content calendar to developing a highly customised marketing campaign.
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