Lemlist review

Looking for a complete Lemlist review? This post is just for you. Read on to know if this platform is the right fit for your needs.

Are you looking for a perfect solution to all of your cold email problems? Well, Lemlist is here for the rescue. Lemlist is a one-stop-shop for all of your cold emailing issues. Lemlist is a SaaS (software as a service) platform that not only streamlines but also personalizes cold email campaigns.

It is a powerful tool that is compatible with the most common email services, including Google Mail (Gmail), Microsoft Exchange, Outlook and Office 365. If you do not utilise any of the above, you can still connect an account using SMTP/IMAP.

The ultimate objective is to produce warm emails, as opposed to cold emails, which seem impersonal and robotic in tone. This will pave the way for stronger relationships with your potential leads. Let’s start by understanding why personalizing cold emails is important.

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The unfortunate state of Generic Emails

Most professional emails written – whether they’re cold emails or not – are generic and impersonal. This is a shame because it forces the recipient to only feel a certain way about the email. A personalized email, on the other hand, is a much more personal gesture that can be made in a professional manner. The recipient of your email will feel that you are more interested in them and their success.

Personalized Email vs Generic Email

Let’s understand the difference between a generic email and a personalized email with the help of an example. Here’s a generic email we received recently asking for a guest post:

Hi,

Hope you are doing fine, my team and I believe that working together can bring many positive business prospects for us.

I am a business development Manager at XYZ, a Guest Posting, and Content Marketing company.

We are a veteran guest posting service provider offering excellence in the field for over 12 years.

We have operated with well-reputed companies, including Outreach Mama, The Web.com, Clear Voice, Authority Builders, John T. King, and many more. They are a few of our satisfied customer because:

• Our 20,000+ inventory of sites has DA ranging between 20 – 90.

• Our Sites have real monthly SEMrush traffic from 1 thousand to 1 million.

• We provide our guest posting services on sites that belong to over 20 countries some of them are the USA, UK, Canada, Australia, Germany, Spain, Italy, France, Denmark, Norway, and many more.

I provide sites for Guest Posting which has a minimum domain authority of 20 to 85. If you are interested in link buying from top-quality sites then you can inform me.
If there is something we can work on together then please let me know & still, if you have any queries then feel free to ask me, I will be happy to provide you with quick assistance.

If you are interested then tell me about the countries and categories of your niche then I will send you the list of websites for guest posting.

Then I will send the sites with a price. Are you interested in working with us?

Please let me know if you have any concerns or questions. I’ll be more than happy to assist you.

Regards,

Josh Blacker

Notice how the email lacks personalization. At the most basic level, a personalized email includes the name of the receiver, and this didn’t have it. It was likely an email blast that was sent to thousands of people. If you received such an email in your inbox, would you reply to it? Probably not.

On the other hand, let’s say you are Bud with the email “bud@sunken-island.com”.and you receive an email like

Hey Bud, I see that you like to travel and surf. I am actually looking to rent my house in the Bahamas next summer. I would love to get your opinion on some places I have been looking into so I can feel confident in my decision.

Would you reply to this email instead? See the difference versus the generic email?

By emailing your prospects with personalization, you are making sure that you are emailing them personally and not sending a generic email. This can also be applied to compliments as well.

Benefits of using a personalized email

Using a personalized email can make all the difference when trying to reach someone. This way, you are reaching out to someone specifically and not spamming them with a mass email. When you send a personalized email, you are giving the individual a chance to take an interest in your company and your offer. This way, you can learn about the person and their interests and tailor your follow-up email to them specifically. Furthermore, personalized emails are more likely to be opened because the individual is seeing that you are trying to reach them specifically.

Enter Lemlist – The tool to send bulk personalized emails

lemlist campaign

Lemlist is a platform developed to personalise and enhance the cold email you send. It is one of the best marketing tools in the market for cold email outreach. Cold emails are commonly used in business campaigns to increase engagements and reach out to your prospects.

Lemlist can integrate with CRM systems such as Hubspot, Salesforce, Pipedrive, and Axonaut. As a result, Lemlist assists you in optimising your programs and enhancing pre-existing partnerships. It’s no secret that there’s still a lot of trepidation about sending a cold email – will the receiver open the email, or will they not, or what if the email goes straight into spam. The last scenario is the most daunting one and is feared by email marketers. That’s where Lemlist comes into the play. It helps you send personalized cold emails in very little time. Lemlist is now used by many sales teams and premier agencies.

While you might fear that your cold email may go to spam without even being viewed by your prospect, Lemlist may be the right cold email tool for you. You can use this platform to create leads that will result in responses from prospects. This cold outreach tool is great option for B2B businesses.

Lemlist Key Features

If you are planning to buy Lemlist, you must first look into the features that it offers. So, let’s discuss the key features of Lemlist.

1. Lemwarm

Lemwarm is a very popular feature of Lemlist that will assist you in improving deliverability. When cold emails are non-personalized, the email body stays the same. This means the same email is sent to thousands of people. Email providers like Gmail block such a large volume of emails and filter them to spam. The computer server that sent those emails is blacklisted by Google and any future emails from this server and the particular email address are automatically filtered to spam.

Tools like Lemwarm try to improve the reputation of the computer server and the used email address. Lemwarm sends emails from the blacklisted server to a select group of recipients. The emails in spam are then marked as ‘not spam’ and moved to the primary inbox. The number of recipients is in the hundreds or maybe thousands. When the emails are marked as not spam at such a large scale, Gmail, Outlook and other email providers are led to believe that the blacklisted server is no longer sending spam emails. Over a course of a few weeks as the emails are continuously marked as not spam, the server’s reputation is improved and it is removed from the blacklist.

If the emails are personalized from the get-go, each email will be unique. This will eliminate the need for Lemwarm. However, in case you run into any issues with your email deliverability, Lemwaem has your back. It’s also recommended to use Lemwarm for new email addresses and servers so as to enhance their reputation in the eyes of the email providers.

2. Personalized Subject and Content

Lemlist allows you to develop a strong connection with your prospects by assisting you in creating personalized emails according to the prospect’s likes and dislikes. Lemlist even allows you to create personalized images, videos, and landing pages so that your customers can relate to your content. If you want to create great personalized emails and personalized images and videos, you must definitely go for Lemlist. However, Lemlist has limited personalization options that we will cover towards the end.

3. Automated Follow-up for Emails

This outreach software now makes it simple to follow up to your initial emails. Your prospect may not reply to your email because they might be busy, they may have forgotten to type the reply, or your email probably sank in the hundred emails they receive daily. Thus, it makes sense to follow-up on your initial emails. Lemlist can do this automatically for you.It sends personalized follow-up emails to your audience without losing the human touch.

4. Audience Segmentation

This tool allows you to divide your customers into specific groups and send them tailored emails. It will allow you to have an improved connection with your audience.

5. Web Extension

If you find a lead on LinkedIn, you can import them into Lemlist and reach out to them. Simply install Lemlist’s Google Chrome Extension, and Lemlist will take care of everything else including sending them personalized messages and following up in case they don’t respond.

 

Lemlist Pricing

Lemlist pricing

Let’s talk about the pricing of this platform. You get 3 payment options in Lemlist. We have discussed them in the section below:

1. Email Warm-Up Payment Plan

This plan is ideal for those who wish to warm up any email domain and boost their email deliverability. This plan is for $29 per month, and it offers the following benefits:

  • Auto email warm-up
  • Email deliverability booster
  • Supports all email providers
  • Email verification
  • Complex algorithm
  • More than 20k members worldwide
  • More than 25 years domain age range
  • It does not allow any fake accounts

2. Email Outreach Payment Plan

The plan is ideal for customers who wish to send cold emails while also having access to all customised capabilities. This plan is for $59 per month, and it offers the following benefits:

  • Team collaboration
  • Text personalization
  • Automated sequences
  • A/B testing
  • Allows you to send cold email campaigns
  • All email warm-up features are available

3. Sales Engagement Payment Plan

The plan is made for users that connect with potential leads through several channels. This plan is for $99 per month, and it offers the following benefits:

  • Team collaboration
  • Text personalization
  • Automated sequences
  • A/B testing
  • Allows you to send cold email outreach campaigns
  • All email warm-up features are available
  • Social setting
  • Video integration
  • Calendar and chat
  • Prioritizes customer support
  • Aircall integration
  • Dynamic landing pages

Last but not the least, Lemlist gives you a 14-day free trial plan to check out all its features. Therefore, you can use this trial before committing to buy your desired plan.

Lemlist Pros and Cons

Here are some of the Lemlist pros:

  • User friendly
  • Email personalization features
  • Highly interactive and engaging email templates
  • Fun emojis
  • Email warm-up
  • Connect with multiple channels leads
  • Tutorials for beginners available

There aren’t a lot of drawbacks. However, the only major ones are as follows

  • Lack of detailed personalization options
  • There is no option to add specific prospect information.
  • You need to write the sales email on your own

Best Lemlist Alternatives

Here is a list of the best options in the market if you don’t want to go for Lemlist:

1. Saleshandy

Saleshandy is a sales enablement and cold email outreach platform that allows for mass marketing. This application is jam-packed with features designed to automate various time-consuming procedures and assist your brand in meeting its objectives on schedule. The price gap between Saleshandy and Lemlist is what distinguishes them. Most of the services provided by Lemlist and Saleshandy are virtually the same; however, Saleshandy provides these functions at a considerably lesser cost.

2. Woodpecker.co

Woodpecker is a cold email outreach tool designed to connect B2B firms with prospects and business associates. It is a popular email marketing tool. Woodpecker provides email customization and sequencing to ensure high deliverability rates. What distinguishes Woodpecker from Lemlist is its built-in email authentication and validation mechanism, which ensures that the email is delivered to the intended recipient.

3. Mailshake

Mailshake is a sales enablement network and email outreach software that primarily functions with Gmail and G Suite. Email marketers and marketing experts typically use this application to easily schedule, track, and customise email marketing campaigns. Users like Mailshake due to its user-friendly UI. Even inexperienced email/sales outreach professionals may readily utilise this email marketing platform.

4. Yesware

Yesware is a Gmail and Outlook add-on that functions as an all-in-one sales toolbox. This email outreach space can handle all of your sales requirements, from prospecting to conference scheduling, on a unified platform. Their sales engagement technology enables sales teams to measure, evaluate, and standardise what works.

5. Mailtrack.io

Mailtrack is a Gmail-specific email tracking service with more than 1.5 million users. This email marketing platform is frequently referred to as user-friendly since it allows users to monitor their email through open rates, read recipients, link tracking, and so on.

6. Reply.io

Reply.io is a fantastic outreach tool that handles cold email marketing, email search, Whatsapp messaging, and phone calls. The AI-powered email marketing platform allows customers to automate a variety of sales activities. Because of its simple user interface, most users consider Reply.io to be far easier than using Lemlist.

How to deal with the drawbacks of Lemlist?

Lemlist is a great outreach tool but lacks detailed personalization features. The platform lets you personalize emails on;y using predefined fields.

Let me explain what I mean by predefined fields. To send an email campaign using Lemlist, you can import the details of your prospects by uploading a spreadsheet that contains the name, company, website, and other details of the prospects.

Let’s say my outreach email template is as follows.

Subject: Cold email marketing software

Hello {recipient name},

I am {sender’s name} from Lemlist. We are a sales automation and cold email software that helps you grow your business. Here’s a brief overview of what Lemlist can do for you:

– Personalize your emails to increase engagement
– Automate follow-ups to nurture leads and turn them into customers
– Engage with leads across all channels
– Get more customers and increase sales

We know you have a busy schedule, so we would love to send you a free trial of Lemlist. It’s the perfect way to see how we can help you grow your business.

Just reply to this email to get started.

Thanks,
{sender name}

 

The fields within the angular brackets are the predefined fields. In the template above, Lemlist will replace the recipient name from the spreadsheet and send them the email.

The problem with Lemlist here is that it can only personalize emails with the data it is provided. If you want to send a hyper-personalized email that compliments your prospect – like the one below – then Lemlist can’t generate such compliments

Hey Bud, I see that you like to travel and surf. I am actually looking to rent my house in the Bahamas next summer. I would love to get your opinion on some places I have been looking into so I can feel confident in my decision

Fortunately, there is a solution. You can use Lemlist with Writecream to generate personalized compliments for your prospects based on either their website or LinkedIn profile.

Let’s use Bill Gates’ LinkedIn profile as an example. Pop in the link of the LinkedIn profile into Writecream and it generated the following compliments for Mr Gates.

  • Output 1: Hey Bill, I came across your impressive profile and I was fascinated to learn more about you. I’m intrigued to know how you’re using your experience to help others with the Bill & Melinda Gates Foundation. It sounds like you’re using your expertise in technology, business, and travel to empower people.
  • Output 2: Hey Bill, I saw on your profile that you’re currently in Seattle. Are you a big Seattle Seahawks fan or Seattle Mariners fan?
  • Output 3: Hey Bill, I came across your Bill Gates Foundation and Breakthrough Energy experience and I’m interested in learning more about how you’ve been able to impact the world with your various interests and passions.

You can choose either of these compliments. Let’s add the first one to our cold email template. We get:

Subject: Cold email marketing software

Hello Bill,

I came across your impressive profile and I was fascinated to learn more about you. I’m intrigued to know how you’re using your experience to help others with the Bill & Melinda Gates Foundation. It sounds like you’re using your expertise in technology, business, and travel to empower people.

I am John from Lemlist. We are a sales automation and cold email software that helps you grow your business. Here’s a brief overview of what Lemlist can do for you:

– Personalize your emails to increase engagement
– Automate follow-ups to nurture leads and turn them into customers
– Engage with leads across all channels
– Get more customers and increase sales

We know you have a busy schedule, so we would love to send you a free trial of Lemlist. It’s the perfect way to see how we can help you grow your business.

Just reply to this email to get started.

Thanks,
John

 

Besides using the LinkedIn profile of the prospects, Writecream can generate compliments using the website of the prospects as well. Just like Lemlist, you can upload the spreadsheet containing the details of your prospect to Writecream and it will generate a compliment for each prospect that you can include at the top of the email body.

Besides generating compliments, Writecream also lets you generate the entire email body. The cold email template above was generated using Writecream.

lemlist email template

You can try both Lemlist and Writecream for free using the following links.

Writecream: https://app.writecream.com

Lemlist: https://app.lemlist.com/create-account

Conclusion

By looking at the high number of pros and less number of cons, we can conclude that Lemlist is the best email marketing platform in the market. You can get the best results by pairing Lemlist with Writecream. However, whether you get it or not is entirely up to you.

All in all, Lemlist gets a nod from us. You should definitely check it out. Sign up for the free trial, take it for a spin, and see if it meets your expectations. Lemlist also has several tutorials that make it easy for beginners to get started.

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