The marketing industry is transforming literally every minute.
However, with the rise of digital and mobile media as well as social media in the last ten or so years, marketing has undergone changes that marketers in the 20th century could not have foreseen. Persuasive communication techniques are used in marketing. It consists of each step taken to get a good or service from your company to the final customer.
Marketing is developing the idea for the product or service, figuring out who is likely to buy it, marketing it, and moving it via the appropriate channels for sales.
Marketers employ a range of channels to best reach their audiences using various approaches, tactics, and strategies.
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1. Content Marketing Statistics
Despite the global epidemic and a number of other problems, it has been challenging to find positives lately, but I managed to do so, at least in a professional sense. You see, I quickly developed a new sense of importance for the work I was doing to create content. In many parts of the world, social distance made meetings, embraces, and handshakes inappropriate and even hazardous. According to 97% of those who responded to our study, content creation will play a significant role in their entire marketing strategy in 2021.
82% of marketers spend time and money on content marketing.
According to 81% of marketers, content marketing is a key corporate strategy.
Outbound marketing is 3 times more expensive than content marketing, which is only 28% as expensive.
The three most typical objectives of content marketing are to increase sales, raise brand exposure, and fortify connections with audiences.
60% of prosperous B2B marketers claim to have a formalised content marketing plan.
Daily new material is published by 51% of brands that utilise content marketing.
Before interacting with a company, 44% of users read 3-5 pieces of material.
Face-to-face business meetings and discussions seemed like a distant memory.
As a result, a lot of our relationships with other people became digital and heavily reliant on internet content.
2. Video Marketing Statistics
It’s no secret that watching videos has overtaken all other forms of material consumption in today’s world. Nine out of ten viewers stated they wanted to see more videos from brands and companies in 2020, while 96% of consumers increased their online video consumption in that year.
In fact, it is anticipated that by 2022, the typical person will watch 100 minutes of online video per day.
78% of people watch them weekly. Actually, 54% of customers say they want to see more video content in 2017
According to studies, 54% of customers want to see more video content from brands or companies they like.
72% of consumers claimed that watching a video would be preferable to reading about a product or service.
In fact, 84% of individuals claim that watching a brand’s video persuaded them to purchase a good or service.
When a message is presented in a video, viewers retain 95% of it, whereas just 10% do so when it is presented in print.
Video is now used as a marketing tool by 86% of companies, up from 63% three years ago.
59% of executives concur that they are more likely to prefer video over text if both options are presented on the same subject.
In actuality, 92% of mobile video users send videos to other people. Compared to text and images combined, social videos receive 12 times more shares.
While 93% of marketers who use video think it’s an important component of their marketing strategy, just 87% of video marketers are happy with the ROI of their video marketing efforts on social media. 83% of video marketers claim that video has increased the amount of time on average that visitors stay on the website. The most used platform for sharing videos among marketers is YouTube (88%), followed by Facebook (76%), LinkedIn (66%) and Instagram (65%).
3. YouTube Video Marketing Statistics
You should determine whether the platform’s demographics match your target market before commencing a video marketing plan. Let’s talk about some of the key demographics for YouTube.
YouTube is cited as the preferred video streaming platform by 65% of viewers.
62% of all Google searches contain videos, and 8 out of 10 of those videos are found on YouTube.
On YouTube, there are 38 million channels that are now active, of which 15 million are run by content producers and 22,000 have more than one million followers.
YouTube has over 2 billion monthly active users
YouTube generated $8.6 billion in ad revenue in Q4 2021
YouTube is the second largest search engine in the world
52% of the top 100 searches are branded searches
It’s critical to have a solid understanding of your marketing platforms, including the audiences’ demographics and usage trends.
4. Facebook Video Marketing Statistics
The first and biggest social networking site is Facebook, which dominates in almost all metrics. Regardless of how you feel about it, marketers need to use the social media behemoth.
Every day, Facebook counts more than 8 billion video views.
Video content made up 15% of all Facebook content in 2020.
Facebook accounts with more than 100,000 followers have 71% more video material.
Live broadcasts only make up 12% of Facebook video posts. Nevertheless, they receive twice as much engagement as pre-recorded videos.
Each month, Facebook has around 500 million active video marketers.
On Facebook, video postings receive the most organic engagement.
On Facebook, 49% of users interact with branded video content, which is twice as many as on any other social network.
Naturally, 52% of consumers choose YouTube as their preferred live video platform. Facebook is a close second with 42.6% of users, much like with short videos.
Interestingly, Facebook is now the top pick for live video for people aged 25 to 44.
5. Instagram Video Marketing Statistics
The challenging aspect of Instagram marketing is competing with the throngs of other marketers who want to achieve the same goals as you: increase their audience, increase engagement, and increase revenues. Because of this, we’ve included some of the most crucial Instagram marketing figures, information, and developments today.
Since June 2017, Instagram users have spent 80% more time on the site watching videos
Approximately 60% of Instagram Stories videos are viewed with sound on Instagram video posts get twice as much engagement as other forms of posts.
30% of Instagram users claim to have purchased a product after finding it on the platform.
Daily Instagram logins account for 63% of all users.
On average, users will spend 28 minutes every day on Instagram.
At least one business profile is visited daily by more than 200 million Instagram users.
14% of users still access Instagram as a news source.
3 million users might potentially see Instagram advertisements.
Although it isn’t necessarily the most popular social media network, Instagram has made a name for itself as a force to be reckoned with in your overall marketing strategy.
However, the statistics indicate that it is more powerful than ever.
Over 347 billion emails will be sent daily by 2022.
Email is used by more than 4 billion people, and that number is rising.
Three to five times a week, 35% of marketers communicate with customers.
Email marketing is the most efficient channel for generating revenue, according to 59% of B2B marketers.
Segmentation Doubles the Click-Through Rates.
Email newsletters are regarded by 31% of B2B marketing experts as the best method for nurturing leads.
Mobile phones other than tablets account for nearly 55% of all internet traffic worldwide.
The majority of Millennials (59%) and Gen Zers (67%) check their email on their phones.
An astounding 98% of autoresponder emails are opened, and 37% of those are clicked.
Email scheduling, segmentation, personalisation, automated follow-ups, and pre-made templates.
7. General SEO Statistics
In order to position our digital content and improve organic search results, we know as marketers that maintaining up to current on Google algorithm adjustments and SEO best practises is essential. However, these things frequently change without warning, and there isn’t really a finish line.
Four or more words are included in 50% of all organic search searches.
SEO, in the opinion of 61% of marketers, is the secret to success online.
Only 0.83% of clicks land on websites on Google’s Page 2.
Less than 25% of organisations’ marketing budgets (56%) are set aside for link building.
Businesses with marketing plans devote 41% of their budgets, on average, on SEO.
30% of clicks on AdWords and 70% of clicks on organic results in Google searches occur.
73% of consumers believe that businesses with internet reviews are reliable.
97% of customers use the internet to study a business.
Link building is the part of SEO that 65% of digital marketers find the most challenging.
34% of businesses devote more than $1,000 a month on link building activities.
The local purpose is present in 46% of all Google searches.
Purchases come about in 28% of searches with local intent.Local firms’ Google My Business listings are not claimed by 56% of them.
Users of mobile devices report that 69% of them are more likely to make a purchase from a website that answers their queries quickly.
A firm with a mobile website that is badly designed would not be recommended by 57% of users.
Before going into a store, more than 30% of all smartphone searches were conducted.
Mobile devices are used for 60% of all Google searches.
Social networking is 10 times less efficient than search engines at bringing customers to online stores.
SEO is a digital marketing strategy you don’t want to overlook because it consistently produces excellent results in a variety of sectors.
While it does take time to see results, SEO statistics show that it is well worth the wait, taking into account data on everything from ROI and conversion rates to brand awareness and industry authority.
Sometimes it pays to remove our blinders and consider the several more chances around that could result in greater increases in traffic and/or conversions with less effort.In marketing, statistics are used to pinpoint market trends as well as to gauge the effectiveness and potential of marketing initiatives.
Accurate target market identification is key to effective marketing, as are efficient marketing communications channels and methods.
Both of those objectives can be accomplished with the aid of statistics, which can also be used to assess the effectiveness of a marketing campaign and offer information on which to make programme modifications.
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