LinkedIn has around 58 million registered businesses and 830 million members. There are almost 30 million Pages on LinkedIn. If yours isn’t one of them, you’re passing up opportunities to get your content in front of the individuals that matter the most to your business.
It’s as easy as that.
Posting everything and everything on LinkedIn might result in a disconnect with your target audience. LinkedIn was created with the intention of enabling busy and competent professionals in building their own professional identity and presence on the site. The standards of material on LinkedIn, like the standards of a LinkedIn profile, are always growing. Because everyone is creative and has unique stories and experiences to share, now is the moment to put it all together on LinkedIn.
Use LinkedIn for serious debates, conversations, and exchanges. It’s the most effective way to show you’re not simply there to sell.
WHY SHOULD YOU POST ON LINKEDIN?
You may be asking why LinkedIn was picked above the other social media networks.
Because it places a high value on networking. A high-quality network does not always indicate a large network, but rather a collection of people that can assist you in unlocking doors. LinkedIn content production is content creation on a platform that is closely tied to professional opportunities. Once you’ve built a strong network, opportunities will begin to flow to you rather than you actively seeking them. Given that we labour for around 80,000 hours of our lives, putting yourself out there and expressing your passions is a small investment. If you continue to do this for a long period, opportunities and individuals will begin to knock on your door. The ability to learn from others is one of the most significant benefits of providing information on LinkedIn.
Now for the tips, you should share on LinkedIn:
1. VALUE OF THE BALANCE
By balancing value, I mean not being too needy or aggressive. For example, instead of encouraging your audience to check out a course, you’re offering that could be of interest to them, you might provide value in your article by giving them suggestions or making an offer to everyone in your network. For example, the first five individuals who text you on LinkedIn will receive free admission to any of their preferred courses. You’re not only trying to make money here; you’re also proving that you’re here to serve others. So, always balance value and deliver value in your posts before asking someone to do something for you.
2. DISTRIBUTE CONTENT THAT IS INDUSTRY-SPECIFIC
The content you provide on LinkedIn should be relevant to the sector in which you now work or want to work. This will show your connections that you are knowledgeable, enthusiastic, and committed to your field. LinkedIn postings including industry-related content may help you establish credibility, initiate critical conversations, and exhibit your talents and abilities to potential employers, future employees, and colleagues.
3. TELL THE AUDIENCE ABOUT YOUR EXPERIENCES
You may share critical information on LinkedIn, but you can also share tips, tactics, and lessons you’ve learned or developed. Posting ideas on how individuals can be more efficient and successful shows that you desire to improve as a professional, that you can innovate methods, that you care about the advancement of others, and that you like critical thinking. Sharing your experience with others is an excellent way to connect with and engage a large number of people, and it’s what people want to hear about because they want to know what happened to you and how you handled it. When you share your thoughts with the rest of the world, you are putting yourself out there. This allows you to gain useful feedback and hear other people’s unique perspectives on a variety of issues. Every day, discuss ideas, listen to experts, and seek to develop yourself!
4. IT IS A BIG NO-NO TO RELY SOLELY ON TEXTS
Obviously, you can write long paragraphs and phrases, but this has the disadvantage of fast losing people’s attention. As a consequence, utilising photographs and videos to express anything you want to say is an excellent approach to gettingpeople’s attention. A graphic, rather than a long essay, provides a visual and ensures that you comprehend exactly what is going on. They communicate a lot of information while also helping you develop credibility with your target audience. Using videos to convey experiences or information is also an excellent way to engage with and reach your target audience. They aim to continue using LinkedIn and market to a bigger audience.
5. COMPANY UPDATES
Business updates are an excellent way for your followers to discover more about you. They humanise your company and encourage customers to interact on a whole new level. Mohit Bhasin, for example, provides a photo slideshow from an event organised by his employer, KPMG. Other examples include Richard Branson creating engaging updates by blending relevant data with beautiful visuals. If you want to make corporate news more visual and intriguing, LinkedIn is a great place to start. This increases audience trust, and you may even develop polls and solicit audience feedback to encourage people to interact and contribute more, which increases their interest.
Finally, while creating LinkedIn content, keep your business goals and identity in mind. Share and generate material that is pertinent to your objectives and target market. Be an important part of your LinkedIn community. The focus of your LinkedIn material should be on the industry you’re currently in or want to break into. This will demonstrate to your contacts that you are informed, passionate, and dedicated to your area.
It is just as vital to know what not to do as it is to know what to do. Private information, political posts, contentious posts, religious posts, sales pitch posts, unsuitable and unprofessional images, and critical comments are a few things to avoid posting on LinkedIn. LinkedIn is a social networking platform that may be beneficial for users wishing to connect with others who share their interests. However, there are many things you should never share on the site if you want to maintain your professionalism. To avoid possible disasters and preserve a favourable image on LinkedIn, avoid posting personal information, political remarks, and critical comments about co-workers.
Many organisations plan material on LinkedIn and expect engagement without reciprocating, which is a mistake. You cannot successfully network or establish brand connections on LinkedIn by merely talking to people. There’s a reason they’re called social platforms.
Sharing or liking third-party material from someone in your network that appears on your feed is a simple but effective approach to demonstrate that your company is paying attention. Responding to comments and even asking questions of your target audience, possibly by tagging them, are also important.
You want to be an authority in your industry while being approachable. This advice is applicable in many aspects of professional life, including digital marketing. When is the optimum time to publish and how frequently should you post? That’s a difficult one because there are 24 time zones and your audience might be scattered across them. HubSpot, on the other hand, recommends posting on Wednesdays between 3 and 5 p.m. CDT. Other high-engagement hours include Tuesdays between 8 a.m. and 10 a.m. CDT, Wednesdays between 10 a.m. and 12 p.m. CDT, and Thursdays between 1 p.m. and 3 p.m. CDT. Excruciatingly specific? Perhaps. However, it makes sense given that we are typically less focused on work and professional problems on Friday, Saturday, Sunday, and Monday. Most experts and research agree that once per work day is a healthy average, with the caveat that publishing more frequently won’t help if your material isn’t interesting. In general, strive to have a constant publishing schedule to foster continuous, continuing participation. Pay attention to what your fans like, but keep your brand in mind. It may seem challenging to post outstanding material on a daily basis at first, but it’s all about building a habit. Sticking to it, like exercising and flossing, will get you the desired benefits.