SEO optimisation, or Search Engine Optimisation, is an important tool for websites and individuals who own businesses. Individuals and organisations who want to direct traffic to or ‘clicks’ to their forums can use Search Engine Optimisation to relay people to their website to convert them into [...]
What is a Customer Profile / client profile template A customer profile is basically a description of a customer group. These rich profiles contain details of key characteristics such as: Income Location of customer and psychographics Company size Actionable Shopping preferences Interest/ persona These customer profiles help you create and share clearer images of different types of customers. The main ways these profiles [...]
Your business plan should include an examination of your competitors. Understanding the competing businesses in your industry is crucial once you have established the vision for your product and the customer issue you are addressing. You can use this to find opportunities and threats. It also [...]
Digital Marketing is something we can only nail with a snap of our fingers. It requires consistency, hard work, devotion, and patience. Only those who are into it can tell what a tough job is to attract and retain customers. Not just that, the entire business [...]
People frequently cite music as the soundtrack of life, and with that in mind, Spotify is a pioneering company in the use of consumer listening data to interact personally with music fans. With over 406 million monthly active users, including 180 million paying subscribers by the [...]
When it comes to meeting your content marketing objectives, your first instinct may be to create and distribute new content. The issue is that such content is frequently buried and is rarely revisited and reused. For some, this is an unfortunate reality, as updating and repurposing [...]
People generally have a misconception about product reviews. They think that it is only important for products to have big brands. But this is a false fact. Any product launched in the market which is for a commercial purpose requires a product review. The absence of [...]
A social media strategy is an overview of everything you want to do and want to accomplish on social media. It directs your actions and informs you of your success or failure. Having a strategy is essential for successful social media marketing. It will be difficult [...]
It's no secret that companies, from start-ups to large ones, collect more and more data daily, leaving everyone behind who doesn't use it. For decades, companies have benefited from reports to share insights, outcomes, current tasks, and goals from their data, as this is a [...]
You wake up and open social media, and you consume content. You binge-watch a show of any kind, and you consume content. Checking the pop-up notifications or headlines of articles? Well, yes, you are consuming content. If it sounds laborious, you know it isn't! The truth [...]
