When thinking about infographics marketing content, it’s easy to default to popular media like TV, web video, and social media. And for good reason. These channels are great for grabbing your audience’s attention and getting them familiar with your brand’s visuals. But there is visual marketing content that marketing teams often overlook. While not as flashy as high-end influencer videos or Super Bowl commercials, it is one of the most effective and credible marketing content.
Infographics have been used in marketing since the 19th century and remain an effective tool for today’s marketers.
Social media and content marketing
Infographics are liked more and shared extensively on social media than any other type of content out there. Facebook posts with images get him twice as much engagement as posts without images.
74% of marketers use visuals when posting on social media. Tweets with visuals are 150% more likely to be retweeted. Infographics are a great marketing tool for educating your customers and sharing information. Visually describe your product, service, record, or action to make it easier for your readers to understand.
💡 Generate personalized emails, blog articles, product descriptions, and ads in seconds using the power of A.I
90% of the information that is transmitted to the brain is visual. On average, a person remembers 65% of the information she sees in an image. They remember only 10% of the information they hear aloud. However, Infographics are 30 times more likely to be read than blog posts or news articles.
65% of shoppers are visual learners. That is, we absorb most of the information by looking at images, graphics, or videos. He views web articles with images 94% more times than articles without images. It presses on the attention span of the reader.
A reader is 323% more likely to perform the action described if an image accompanies the instructions. Web content with images gets 650% more engagement than content with only text. 84% of people who have used infographics find it helpful.
Sales commitment Infographics and other colorful visuals can increase sales by up to 80%. Consumers are more likely to focus on informational images such as infographics rather than reading the text on the page. Buyers understand infographics better than instructions. The brain processes visual information 60 times faster than written information. Presentations using visual aids are 43% more persuasive. In 2018, 42% of the marketing team spent less than 10% of the budget on creating visual content.
Infographic statistics for marketing
32% of marketers believe visual content is the most important type of content they create for their business. In 2019, 74% of marketing content contained visual elements. 65% of brands use infographics marketing for their marketing needs. 56% of marketers use visuals in all marketing content. Infographics can increase the incoming website traffic by up to 12%. Infographics are the fourth most sought-after type of content marketing. In 2018, 69% of marketers said visual content was “very important” or “absolutely necessary”.
Visual media statistics
Readers expect value from the content they consume. The engagement from social media depends on the type of visual content featured.
Target users are many times more productive when content is presented as an infographic. Infographic statistics show that one group of people exposed to visual media is 15% more productive than others exposed to text. Compared to elaborate text, a striking design can help save your target group time. Infographics quickly convey important messages and readers are happy to get to the information faster and in less time. Health Statistics is one of the best examples of statistical infographics because patients are 2.84 times more likely to understand the associated risks and take appropriate actions, according to Researchgate.
Your content should be a call to action. One of the best ways to do that is by using an image to get the user to click on the CTA. Infographic statistics from Aberdeen Group research show that marketers who use data visualizations are 28% more likely to find the information they’re looking for.
Businesses can provide better customer service and educate customers through visuals and better training. A recent study found that using color in images increases motivation by 80%. If you want to share important information with your target audience, the easiest way to effectively communicate with them is with a statistical infographic sample. People are 323% more likely to follow instructions when images are added to the text. In today’s competitive world, it’s important for marketers to stay ahead of the competition.
According to SocialMediaToday, using infographic statistics to scale your design will keep you ahead of the competition. This is probably why 49% of content creators consider visual content important in their marketing strategy.
Graphics and color increase sales by up to 80%, according to imaging pioneer Xerox. According to NN Group infographic statistics, 50% of consumers pay attention to messages with images. A report by Content Factory reports it says that the brain can process visual information 60 times faster than plain text. MIS Research provides infographic statistic examples showing that presentations with images are 43% more compelling than theirs.
Visual content statistics
Using dominant colors in infographics marketing can effectively organize your content and prevent mistakes. A study of colors in visuals shows that using visuals to illustrate a specific task reduces errors by 80%. Visual content holds 78% more information than text. Infographic statistics show that only 50% of the brain needs to be used to process visual information. Using colorful graphics in infographics can leave a lasting impression in the minds of your target audience. Psychologists report that over 55% of readers continue to read messages that feature colorful images rather than black-and-white text.
The best way to emphasize important information in long messages is to add colorful visuals to highlight such information. People feel the urgency. Nearly 39% of them spend less time doing such exercise. The imaging pioneer says graphics and color increase sales by up to 80%, according to Xerox. According to NN Group infographic statistics, 50% of consumers pay attention to messages with images.
Infographics marketing is used in various marketing campaigns. You can use them to educate buyers about new products and services or add eye-catching visual elements to enhance your marketing content. Keeping the above statistics in mind, you must consider including infographics in your marketing strategy.