While saying “we are all selling different parts of our bodies” (Peaky Blinder fans, I got you!) might sound crass, that is pretty much what we do online as well as offline right? When the interviewer asks “tell us about yourself," you make sure to tell [...]
When customers are buying or bargaining about a product, they express their choice. Whenever they choose your product over your competitor’s products, they notice more value in your product. But when companies provide similar dishes with similar features, what will you choose? How do the potential [...]
Good marketing appears straightforward but has a communications plan as its underlying framework. Each message in a well-done marketing campaign is a moving component of a larger whole. Communication plans are excellent techniques that will advance your branding and assist you in handling PR crises without [...]
What is a follow-up email? Simply put, a follow-up email is a series of emails sent after a critical point in the sales funnel to close the deal. A great follow-up email template is immensely helpful. Follow-up emails are effective because: It helps you build trust [...]
A communication plan is a diagram outlining the project's stakeholders and the channels of communication that will be used to solicit comments and update them on its progress. It is a policy-driven strategy for informing stakeholders. The strategy formally specifies who should receive specific information, when [...]
Even if starting a new work is one of the most exhilarating experiences of your life, there is a constant worry that you won't pick up the job quickly enough or live up to the standards that made the hiring manager choose you over other candidates. [...]
Business owners often struggle to figure out how to best manage their resources and make their businesses more profitable. But, that does not mean you should not try to budget. Instead of struggling with how to budget for your small business, you can use a budget [...]
It's challenging to make a good impression and it’s even more difficult to do it at the end of an email. This is where a professional digital signature comes in. It helps you identify yourself through your company and portray yourself as a valuable and genuine [...]
A lot of people think that cold calling is terrible. In fact, there are a lot of misconceptions when it comes to cold calling. Some of us might think, that prospective customers frequently respond well to cold calls. However, for many sales representatives, discovery calls and [...]
When you apply for a position at a company, you need to submit a resume as part of the application process. Some companies may additionally want you to include a cover letter with your CV. It will outline your qualifications for the job. However, a cover [...]
