Have you been into cold emails lately? Well, there you are, wondering if your prospects replied to your previous emails. Hate that uncertainty, don't you? Why don't you try follow-up emails? Follow-up emails have become an integral component of every cold email campaign nowadays. Such emails [...]
You might be wondering what copywriting is? Copywriting is essentially a very crucial part of any form of marketing and advertising. A copywriter’s work includes writing ads that are memorable as well as funny. Copywriters work for several content marketing and advertising agencies and even [...]
The business environment nowadays is extremely competitive. Customers have access to a wide range of products with several options. More crucially, because no two customers are alike, new products are introduced on a daily basis. They all have different wants, requirements, and problems. These distinctions highlight [...]
Do you know what plagues the world of websites and articles? PLAGIARISM! It has emerged as a major problem that inhibits the ranking of a website. I bet you must have heard about it or even experienced it yourself ever since you stepped into the world [...]
Clickbait, although very prevalent in the current age of digital media, has mostly been frowned upon by the general population, and rightfully so. Many websites have been criticized for blatantly overutilizing clickbait headlines to push traffic upward, without really fulfilling its headline’s purpose. The political and [...]
The Metaverse is an intersection of the internet and an "experience." It combines elements of Virtual Reality (VR) and Augmented Reality (AR) to create a personalized and almost tangible experience for users and the kind of content they create and engage with. Technology and its dynamic [...]
What if you have a new product to offer, but you are struggling with your sales copy? Well, that's where copywriting formulas like BAB(Before-After-Bridge) step in. Newbies who lack experience usually prefer using copywriting formulas to attract buyers and grab their attention. However, have [...]
You might be wondering what a podcast is? And even if you know about podcasts, you might think it is relevant and prudent for you to jump into podcasting. A podcast is an audio recording of a specific topic, like, for example, general issues, travel, [...]
Twitter over the past decade or so has proved itself to be one of the leading platforms for every aspect of global life in some form or the other. Whether it be politics, sports, or any global news, Twitter has proved time and again [...]
Among all the classic marketing models, the AIDA model, which tracks the client journey through Awareness, Interest, Desire, and Action, is possibly the most well-known. Many marketers find AIDA valuable because we use it on a regular basis while designing our marketing communications strategy, whether [...]
